Arnold Worldwide, Director Björn Rühmann Create A "Monster To-Do" List for Progressive Insurance

In the form of a sticky-note creature, a personified small business owner’s to-do list looms over him as a reminder of all the things he needs to get done in one day. Between restocking inventory and paying bills, the business owner’s list of to-dos is never-ending. But there is one “to-do” on the list he is already ahead of: getting a commercial auto insurance quote.

With Progressive, small business owners can easily get a quote for their insurance online and see if they can save. So, they can quickly get right back to taking on all of their other to-dos.

This “Monster To-Do” :30--featuring a food truck owner as the protagonist--was directed by Björn Rühmann of production house SMUGGLER for agency Arnold Worldwide.

Sean McBride, chief creative officer at Arnold Worldwide, said, “For me, what really elevates our latest work for Progressive is just how effectively our giant Sticky Note blob embodies what it’s like to have a runaway to-dos list as a small business owner. It’s omnipresent, it’s relentless, but there’s no malice. The list is just there--impossible to ignore, impossible to avoid--a big, sticky-note-covered elephant in the food truck.”