Monday, April 23, 2018

People on the Move

  • Friday, Apr. 20, 2018
Isobar appoints Deb Boyda as U.S. CEO
Deb Boyda
CHICAGO -- 

Global digital agency Isobar has named Deb Boyda as its U.S. CEO, She will focus on driving growth and pushing the innovation agenda. Boyda will oversee all U.S. operations for the agency that now counts 562 employees across offices in New York, Chicago, Connecticut, Boston, Detroit and Denver.

Boyda joins Isobar from SapientRazorfish where she oversaw growth in the Chicago and Austin offices as Central Region president for the past four years. Prior, Boyda was VP and general manager at Beam Global Spirits & Wine, where she led the marketing for top brands including Skinnygirl, Courvoisier and Pinnacle. Boyda’s career has spanned several decades and includes leadership roles at Miller Brewing Company, Ogilvy and Mather, Leo Burnett and EuroRSCG. 

“In finding the right CEO for Isobar we were looking for a great leader who’s passionate about brands, creativity and experience-led transformation,” said Nick Brien, CEO, Americas, Dentsu Aegis Network. “Deb brings together all of these ingredients and will be a key driver propelling Isobar to the next level in the critical U.S. market.”

Isobar global CEO Jean Lin said, “Deb has a fantastic track record, experience and expertise, with a background across creative agencies, client side and consulting. She will help drive Isobar US forward to deliver our idea-led experience and digital transformation proposition in the marketplace.”

Boyda described Isobar as “a dynamic company with a huge emphasis on creativity and technology. Isobar’s position at the intersection of agencies and consultancies is a perfect springboard for success.”

Boyda will report to Brien and be based out of the agency’s Chicago office.

  • Friday, Apr. 20, 2018
Sweetshop promotes Carolyn Pedrossian to head of production for U.S. operations
Carolyn Pedrossian
LOS ANGELES -- 

Carolyn Pedrossian has been promoted to head of production of Sweetshop’s U.S. operations. 

Pedrossian has been with Sweetshop since 2017 as bidding producer. In her new role, she will join the U.S. management team and oversee all productions that come out of the U.S. office. 

Laura Macauley Thoel, managing director of Sweetshop’s U.S. operations, said, “Carolyn has really impressed me with her dedication, creativity and smarts. She’s been a driving force behind a lot of our key jobs, and has done it by focusing on facilitating the best possible expression of an idea no matter the timings or hurdles or budget. We couldn’t be more excited about her taking the lead production role, affecting the work, the growth, and the culture of the Sweetshop itself.”

Pedrossian has had stints at production companies, including HSI and at Superprime, working with directors the Malloys, David LaChapelle, James Gray and Joseph Kahn. She has partnered with agencies, including McCann, Wieden + Kennedy, CP+B, Leo Burnett, Grey/Townhouse, Deutsch, 72 and Sunny and mcgarrybowen, and with brands such as Chrysler, Honda, Land Rover, Target, Walmart, Ulta, Wet & Wild, Google, Verizon, Pepsi, Dick’s Sporting Goods, Venus and Mastercard. 

  • Thursday, Apr. 19, 2018
Dain Larson joins Morsekode as creative director
Dain Larson
MINNEAPOLIS -- 

Morsekode has brought Dain Larson on board as creative director. Larson comes over from Space 150 where he was a senior art director. He also did art and design stints at Fallon and Olson, and holds a BFA from the University of Wisconsin, Madison. 

“I joined up with this shop because of the incredibly positive work environment, the clients, the people--and the quality of the work Morsekode is producing,” said Larson. “I’m in to help push this great agency to new creative heights.” 

Agency CEO Mark Morse noted, “For a young creative director, Dain has a unique maturity to his work; fresh yet brand appropriate. This perspective is exactly what we need as a digital-centric brand creative agency — to energize both our creative DNA and the business of our growth-oriented clients.”

  • Wednesday, Apr. 18, 2018
Agency vet David Verhoef joins The Cabinet as partner/CEO
David Verhoef
SAN FRANCISCO -- 

Advertising production veteran David Verhoef has joined production and postproduction collective The Cabinet as partner/CEO, alongside partner/director/editor Doug Cox and executive producer Jim Vaughan. 

“Budgets have become increasingly tight in the past few years, and as a freelance agency producer I found that I was acting more and more as a production line producer myself to be able to make the budgets work,” said Verhoef. “Via The Cabinet, I now have all the tools at my disposal to make great content, no matter how challenging the budget.”

Cox and Verhoef met 10 years ago, when both were on staff at Publicis & Hal Riney in San Francisco. “When you spend 15 hours a day in an edit studio together and don’t kill each other, you are pretty much friends for life,” Cox noted. “David was one of those buttoned-up guys who made my job easier, and, in return, I did the best I could to deliver the caliber of work he expected. This partnership, for me, was only a matter of time.” Bringing the association full circle is Riney’s newest Blue Diamond Almonds campaign, which Cox is directing and editing.

Of his new partner, Verhoef said, “Doug is one of the most talented individuals I’ve been fortunate enough to work with in my career. A director, an editor, you name it. I consider him a national-level talent who just happens to live in San Francisco.”

Verhoef’s career spans three decades and has yielded an array of award-winning work for global brands including Nissan, Converse, Coke, McDonald’s and Microsoft.  In addition to his dozens of industry awards as a producer, he has also been honored with a Cannes Gold Lion as a copywriter and Art Directors Club Best of Show as a director.

“With David and Jim, we now have two of the best agency producers in the business,” said Cox, noting that The Cabinet prides itself at coming up with creative solutions to insure every possible penny is represented on the screen.” He added, “We make the process painless because we’ve been in the trenches. Whether you need help finishing something you cut in-house or need full tilt production support from start to finish, we’re here to help.”

  • Tuesday, Apr. 17, 2018
Yusuf Chuku named chief strategy officer of North America for Y&R
Leslie Sims (l) and Yusuf Chuku
NEW YORK -- 

Global advertising agency Y&R has named Yusuf Chuku to serve as the chief strategy officer of North America.  He will serve as North American CCO Leslie Sim’s strategic partner.

In this role, he will oversee strategy for the agency’s North America client roster, including clients such as ANA, Bel Brands USA, Dell, Pepperidge Farm, and Xerox, as well as the Census and U.S. Navy accounts. Y&R has long invested deeply in strategic capabilities that inform the creative process, and Chuku will continue to advance programs like eXploring, which is a proprietary approach to insights through cultural immersion. 

Chuku brings extensive experience leading strategy departments, holding previous positions as EVP, head of planning at McCann New York, chief strategy officer at Cheil New York, head of strategic services at McKinney New York, and global planning director at JWT New York. He has worked both in the UK and the US markets. Chuku has a broad base of knowledge across a range of industries, having spearheaded global and regional clients such as A&E Networks, Pepsi-Co, Verizon, Samsung, Microsoft Office and Kimberly Clark. 

“Yusuf is brilliant. He has an exceptional strategic pedigree in driving client business growth,” said Sims. “His strategic firepower will continue to amplify our creative, and his leadership will be instrumental in shaping the agency to meet clients’ changing challenges and priorities.” 

“Coming to Y&R to lead strategy in North America was a compelling proposition,” said Chuku. “Y&R has always sat at the intersection of intelligence and creativity. Today that position, combined with a collaborative spirit, allows them to create work that transcends traditional marketing swim lanes.”

Chuku has also held positions at Manning Gottlieb and Naked Communications. He holds a degree in economics from the University of Manchester. 

The appointment comes on the heels of key new business wins for Y&R, most recently Office Depot Office Max. 

  • Monday, Apr. 16, 2018
Laura Forman joins KBS as executive director of brand strategy
Laura Forman
NEW YORK -- 

Global creative agency Kirshenbaum, Bond, Senecal & Partners (KBS) has appointed Laura Forman to serve as executive director of brand strategy. Forman joins Kirshenbaum from Ogilvy & Mather where she was group planning director. Reporting to Ted Florea, KBS’ global chief strategy officer, Forman will be based in the New York office and will have a primary focus on PODS and Amex.

Florea said, “Laura brings extensive experience delivering world-class strategic thinking from shops like Goodby and Ogilvy as well as her own consumer insights company. This background makes her perfect to be a leader in continuing to champion our commitment to helping companies discover and live their greater purpose in culture.” 

Forman shared, “KBS’ mission to combine humanity, technology and purposeful creativity was a real selling point for me in joining the agency.”  

Forman’s responsibilities include overseeing her department of 12 brand strategists on all accounts and partnering with her data & analytics and product strategy counterparts. Forman will also play a central role in redefining KBS’ own culture, serving as a mentor across departments.

Spanning her 20-year career, Forman has led assignments for clients in multiple industries from Target to American Airlines to Chevy, as well as conducted research in more than 20 countries for global clients such as Heineken, Sprite, and ABSOLUT. 

Forman’s previous positions include founder of her own strategy boutique, forthought, as well as having served as VP/account planner for Deutsch LA, planning director at Fallon and account planner at Goodby.

  • Friday, Apr. 13, 2018
Ross Clugston joins Superunion as ECD
Ross Clugston
NEW YORK -- 

Following the appointment of Sabah Ashraf to the role of CEO, North America, global next-generation brand consultancy Superunion has reinforced its leadership team by bringing Ross Clugston aboard as executive creative director in the U.S.

Throughout his career, which includes several years in San Francisco and New York as creative director at Interbrand, Clugston has built teams to push boundaries through innovative efforts for brands including Qualcomm, Microsoft, Amazon, Mars Wrigley, Google, Disney and Nissan. His work has been recognized by Cannes, D&AD, AIGA and the ADC. 

As ECD at WPP’s Superunion, Clugston will leverage his expertise in tech and healthcare, while also fostering collaboration across agency disciplines from creative to strategy to finance. Clugston will work closely with executive director, strategy, Vincent Roffers in New York, and global chief creative officer Greg Quinton to further strengthen the agency’s approach to client challenges, and apply a methodology that drives solutions for North America and globally.

  • Thursday, Apr. 12, 2018
Rachel Veiga joins Moving Image & Content as VP, client partner
Quynh Mai (l) and Rachel Veiga
NEW YORK -- 

Digital agency Moving Image & Content has appointed industry vet Rachel Veiga as its new VP, client partner. Veiga will report to Quynh Mai, CEO and founder. The two will collaborate to build a forward-thinking, female-led agency that helps guide brands through digital transformations by creating innovative campaigns and communications that meet their business objectives. 

Veiga joins MI&C from H&M where she led the advertising and partnership efforts in the US and managed an annual multi-million dollar budget while overseeing marketing for all new store openings, which averaged 50 per year. In 2017, she was integral to the company’s launch in Colombia, a new market for H&M, successfully building a local marketing organization and executing a record-breaking launch campaign in less than eight months. Prior to H&M, Veiga built her expertise in both media and creative execution at Johannes & Leonardo and Mediacom.

  • Wednesday, Apr. 11, 2018
United Entertainment Group expands leadership team in US, UK 
Michael Brown
NEW YORK -- 

United Entertainment Group (UEG), a global entertainment, sports and lifestyle marketing agency, made three new hires for its senior leadership team to support the shop’s continued international growth and expansion of its sports and licensing business. Joining the marketing agency will be industry veterans Thomas Caravella, as SVP of licensing, Michael Brown, as EVP of sports, and Tim Collins, as managing director of UEG’s UK office. 

Caravella brings 30 years of global experience in trademark licensing to his new role at UEG. As SVP of licensing, he will build on UEG’s core entertainment and sports licensing operations to expand the agency’s client representation across the growing licensing category. Prior to joining UEG, Caravella held positions such as VP of marketing and licensing at Disney Consumer Products and SVP, global licensing at Diageo.

Brown joins UEG as a senior executive with over 20 years’ experience in developing integrated marketing programs for major agencies including Lagardére Sports and IMG Worldwide. As EVP of sports, Brown will be charged with business development to drive global growth.

As the new managing director of UEG’s UK office, Collins will focus on helping clients pivot into pop culture through sports and entertainment verticals. Collins brings 20 years of sports sponsorship and PR experience to UEG, having worked on both the client side and at agencies bringing to life campaigns around major sporting tournaments including Budweiser’s FIFA partnership and MasterCard’s Priceless Rugby World Cup campaign.

“Our people hail from every facet of our industry that sets the cultural agenda, and their deep expertise is our formula for success,” said Jarrod Moses, founder and CEO of UEG. “Tim, Tom and Michael are perfect additions to our executive team. Their hires represent our continued investment in the areas of sports and licensing, as well as our commitment to providing exclusive intel and access to clients on a global scale.” 

  • Tuesday, Apr. 10, 2018
Elyse Klaits named VP of TV at John Goldwyn Productions
Elyse Klaits (photo by Dove Rudman)
LOS ANGELES -- 

Elyse Klaits has joined John Goldwyn Productions as VP of television to identify, develop, and produce projects for all platforms, announced John Goldwyn. The company recently announced its first look deal with Lionsgate Television.

Goldwyn said of Klaits, “She has a diverse background, impeccable instincts, and enormous enthusiasm. I have no doubt that she will make a big impact here and I look forward to working with her.”

Klaits most recently served at Bay Films, where she shepherded several projects into development, with a deal on one of her television projects about to be announced. Prior to her stint with Michael Bay, she was a long-time associate with The Kennedy/Marshall Company and worked directly with Kathleen Kennedy on films such as “Lincoln,” “The Curious Case of Benjamin Button,” “The Diving Bell & the Butterfly,” “Munich,” and “Seabiscuit.” Early in her career, Klaits was an assistant to Jane Rosenthal at TriBeCa Productions, eventually rising to director of production and working on films such as “About a Boy” and “Meet the Parents.”

John Goldwyn Productions, headed by film and television producer John Goldwyn, currently produces the critically acclaimed Discovery Channel series “Manhunt” and produced the Emmy-nominated hit “Dexter.” Film credits include “Baby Mama, “The Secret Life of Walter Mitty,” and the Bob Dylan biopic “I’m Not There.”