Tuesday, December 11, 2018

People on the Move

  • Monday, Dec. 10, 2018
Garth Bender named director of customer experience at Marcus Thomas
Garth Bender
CLEVELAND -- 

Independent creative agency Marcus Thomas LLC has named Garth Bender as its director of customer experience, a new role at the shop.  He will ensure that customer experience remains at the forefront of all marketing and brand strategies.

Bender is a 21+ year veteran of the ad industry and has led digital transformations for a variety of brands including Kimberly-Clark, Bayer, SC Johnson, and Altria. He now returns to the Cleveland area from Chicago where he was most recently the relationship lead on Digitas’ Altria business. Earlier in his career, he held roles at Havas Helia, Energy BBDO and Cramer-Krasselt.

  • Friday, Dec. 7, 2018
Publicis Groupe's Nigel Vaz named next president of IPA
Nigel Vaz
LONDON -- 

Nigel Vaz, business transformation lead and executive committee member at Publicis Groupe, and CEO of Publicis.Sapient across EMEA and APAC, has been named president-elect of the Institute of Practitioners in Advertising (IPA), the trade body and professional organization for agencies in the U.K.’s advertising, media and marketing communications industry. He becomes IPA president in March 2019.

He will serve a two-year term during which he will work closely with the director general Paul Bainsfair to evolve and shape the future direction of the IPA and the agency industry more generally. Vaz will be the IPA’s chief spokesman for its membership, and will also chair the meetings of the IPA Council, its governing body. The IPA exists to advance and promote the theory, practice and value of marketing communications, we well as standards of best practice.
 
Bainsfair commented: “I am very much looking forward to working with Nigel to ensure the IPA remains the power behind the practitioners. He is a man who encompasses all the skills we need as an industry and who is already a well-known champion for technology and transformation. We continue to live in interesting times and his perspective on world, as well as local, issues will be invaluable as the IPA carves out its global reputation through its thought leading initiatives, professional qualifications and navigates it way through increasingly complex business issues.”
 
Vaz added: “It is a real honor to be chosen as the next president of the IPA, and I look forward to building on the extraordinary work of my predecessors in championing our industry and its impact in the world. Wherever we look today, we see rapid and fundamental change affecting consumers, economies and culture, clients and our own businesses. The creativity and the technologies that help us to unleash that creativity will be vital to helping navigate that change – and the role and work of the IPA in ensuring we are fit and ready for the opportunity it brings has never been more vital.”

  • Monday, Dec. 3, 2018
Young & Laramore promotes Williams, Judkins to group creative directors
Trevor Williams
INDIANAPOLIS -- 

Creative agency Young & Laramore has promoted creative directors, principals Trevor Williams and Bryan Judkins to group creative directors. As co-GCDs Williams and Judkins will help foster and develop the next generation of creative leadership at the agency and help propel current and future clients to the next level. They will report to Carolyn Hadlock, ECD, principal.

Williams has helped grow brands like Farm Bureau Insurance and Brizo as well as create High & Mighty, a new hanging hardware brand for the Hillman Group. He helps set the standard for craft of the work at the agency and his attention to detail has led Y&L’s clients and the agency to garner national recognition for its work. 

Judkins helped add national brands to Y&L’s roster like Trane, American Standard, and Louisville Slugger. He also stewarded brands such as Trane and Upland Brewing.

  • Friday, Nov. 30, 2018
Creatives Schreurs, Cocchiara join BSUR
Davide Cocchiara
AMSTERDAM -- 

Boris Schreurs and Davide Cocchiara have joined indie ad agency BSUR as an art director/illustrator and copywriter, respectively. Both will work on a variety of the shop’s accounts.

Prior to joining BSUR, both Schreurs and Cocchiara spent time in the creative department of LOLA MullenLowe in Madrid, Uncle Grey, Copenhagen, and McCann London. Schreurs also worked as an illustrator for game company Jogo Jogo.

  • Thursday, Nov. 29, 2018
Toth+Co appoints Kimberlee Eten as creative director
Kimberlee Eten
BOSTON -- 

Independent, full-service branding and advertising agency Toth+Co has hired Kimberlee Eten as creative director. The move comes as the agency looks to expand its presence beyond fashion and retail, targeting a wider range of clients and brands.

Eten will be based in New York and lead creative teams in both New York and Boston.

Eten is no stranger to Toth+Co, having spent the earlier part of her career at the agency as design director from 2001-2011. During this time, Eten co-authored a book on design titled, “Fashion Icon: The Power and Influence of Graphic Design” with Toth+Co founder Mike Toth.

For the past seven years, Eten has been a creative director and brand consultant, specializing in the creation of entire brand experiences through her unique fluency and application of technology, design and creative. Throughout her career, she has worked with brands such as Coach, Michele Watch, Façonnable, Chris-Craft, Ghurka, Fisher-Price, Harvard University, Sperry and Swarovski.

  • Thursday, Nov. 29, 2018
CEO Polman to retire from consumer products giant Unilever
In this Wednesday, Sept. 20, 2017, file photo Unilever CEO Paul Polman speaks at the Bloomberg Global Business Forum in New York. (AP Photo/Mark Lennihan)
THE HAGUE, Netherlands (AP) -- 

Paul Polman, CEO of consumer products multinational Unilever, whose brands include Dove soaps and Lipton tea, is retiring at the end of the year.

The Anglo-Dutch company announced Polman's retirement on Thursday and said he will be succeeded from Jan. 1 by Alan Jope, currently president of Unilever's Beauty and Personal Care division.

The announcement comes months after Unilever, under pressure from shareholders, reversed a decision to consolidate its headquarters in Rotterdam. The company has two head offices, in the Dutch city and in London.

Unilever Chairman Marijn Dekkers has paid tribute to Polman as "an exceptional business leader" who helped "define a new era of responsible capitalism" in his decade leading the company.

Polman will help Jope settle into his new role during the first half of next year.

  • Monday, Nov. 26, 2018
EP Therese Hunsberger joins jumP LA
Therese Hunsberger
LOS ANGELES -- 

Therese Hunsberger has joined editorial house jumP’s L.A. office as executive producer.

Hunsberger began her postproduction career in 1992 as a producer at Filmcore Editorial. Within a year, she was promoted to EP and has been building, managing, running, reshaping and recruiting for post houses ever since.

In 2006, she joined Optimus and helped turn a small boutique shop into a nationwide powerhouse. In 2016, she took on a new challenge and joined Saatchi & Saatchi to help establish a new postproduction department. In between those years, she volunteered with the AICE Los Angeles chapter and served as its treasurer and president.

Throughout her career, Hunsberger has worked on hundreds of high-profile projects for major brands with agencies such as R/GA, 180LA, Garage/Team Mazda, R&R Partners, FCB, and Wieden+Kennedy. Along the way, she has produced content that has won every major award from Cannes Lions to One Show Pencils to Emmys and an Oscar-nominated documentary. 

Bicoastal jumP is headed by editors/owners Luis Moreno and Michael Saia. 

  • Wednesday, Nov. 21, 2018
Aaron Evanson Returns To Chicago As VMLY&R ECD
Aaron Evanson
CHICAGO -- 

VMLY&R Chicago has brought Aaron Evanson on board as executive creative director. The move marks his return to the Windy City--where his career began--after working at VMLY&R Kansas City, one of the agency’s principal offices.

Evanson will focus on the Chicago shop’s lead campaign work for clients, including Kraft Heinz, Panama Tourism and Wells. He will work alongside VMLY&R Chicago ECD Jeremy Schutte, who oversees platform work for clients, such as Northern Trust, and group creative director Mariana Costa. Evanson’s work has been recognized with industry awards, including Cannes Lions, the One Show and London International Awards.

While at VMLY&R Kansas City, Evanson led creative teams to multiple new business wins and buzzworthy campaigns, such as “Wendy’s Pretzel Love Songs,” which garnered more than 2 billion earned media impressions.

Evanson has nearly 25 years of brand-building expertise. He started his career at FCB Chicago, where his Kraft campaigns created pop culture buzz and record sales. His work on the “It’s Not Delivery, It’s DiGiorno” campaign is still going strong today, and because of Evanson’s winning work, he was the youngest FCB creative to ever earn the title of VP.

  • Thursday, Nov. 15, 2018
Cary Murnion joins Honor Society as executive creative producer
Cary Murnion
NEW YORK -- 

Bicoastal production company Honor Society has added Cary Murnion as executive creative producer. In this new role, he will oversee all in-house creative direction, partner with roster directors on concepts for branded and entertainment projects, as well as serve as executive producer at Honor Society’s Los Angeles office. The multifaceted position is fitting for Murnion, who has spent his career between production and creative roles. He will also continue to be represented as a director on Honor Society’s roster as part of the directing duo Cary & Jon, having created branded content for the likes of Nike, Target, Visa, Cheetos, Hertz, Tylenol, Mountain Dew and Ford.

Honor Society founder/executive producer Megan Kelly has been collaborating with Murnion for over 15 years, having represented him as a director at Honor Society and previous production shops. 

Murnion has directed, written and produced content for a wide range of entertainment studios and networks, including Lionsgate, Warner Brothers, XYZ Films, CBS, MTV, Nickelodeon, Logo, Bravo, and Comedy Central. He has managed both large and small teams of creatives and production crews ranging from teams of 150 down to strategic teams of five. He has extensive expertise in the process of creative development for TV, film and the many digital platforms. He co-founded the award-winning integrated studio HONEST in 1999, partnering with agencies and clients to create digital and interactive experiences for a nearly two-decade tenure.

Murnion and his directing partner Jon Milott work together as directors and creators of feature films, commercials, and digital media. Their second feature film, Bushwick, starring Dave Bautista and Brittany Snow, premiered at the 2017 Sundance Film Festival and at Cannes Directors’ Fortnight. Cary & Jon’s directorial feature debut, Cooties, premiered at the 2014 Sundance Film Festival and was distributed by Lionsgate. Cary & Jon’s work has been recognized by Sundance Film Festival, SXSW, Cannes, Webby Awards and FWA.

  • Wednesday, Nov. 14, 2018
Shaw, Keenan join experiential agency Cogs & Marvel
Jamie Shaw (l) and Brendan Keenan
SAN FRANCISCO -- 

Cogs & Marvel has secured creative director Jamie Shaw as leader of its creative department in the U.S.  Shaw joins Cogs & Marvel in its San Francisco office, further expanding the 12-year-old experiential agency’s presence there--even as it continues to strengthen its global reach from its headquarters in Dublin, Ireland. For years, the agency has worked with major brands including Google, Facebook, and Twitter. 
 
Shaw was most recently responsible for the highly praised San Francisco pop-up museum That Lady Thing, created through local agency Eleven. Designed to raise awareness for International Women’s Day, the installation used modern women’s issues like the pay gap, sexual harassment, and gender disparity to inspire an array of colorful and affecting interactive experiences. The pop-up generated West Coast attention as well as global coverage from BBC, The Guardian, SF Chronicle, Time Out, and many others. The activation donated proceeds from merchandise sales and onsite fundraising to the National Women’s Law Center.
 
Prior to Eleven, Shaw worked with global powerhouse brands like Google, Apple, Levi’s; startups like Tile and Glow; as well as boutique lifestyle brands like Olly, Mod, and Urban Remedy. A multifaceted creative, she started her career as a copywriter and eventually developed an interest in designing physical experiences while working on “future of retail” concepts at creative studio Autofuss (which was eventually acquired by Google in 2013). 
 
“Cogs & Marvel has the chops to build anything anywhere on the planet with amazing efficiency and enthusiasm. Their goal, and mine, is to create cultural content that inspires authentic engagement,” Shaw said. “Smart, forward thinking brands understand that today’s audiences are too savvy to be sold to. People want to recognize a brand’s values as their own and connect in more relevant, resonant ways.”
 
Along with Shaw, Cogs & Marvel has also brought on Autofuss-alum Brendan Keenan as director of business development and marketing. Keenan will be tasked with expanding the agency’s relationships with U.S.-based brands and agency partners. His background includes time spent leading account teams at agencies like Goodby Silverstein & Partners, Wieden+Kennedy, and Venables Bell & Partners. 
 
Cogs & Marvel CEO Roisin Callaghan added, “Our team has always prided itself on identifying the most creative ways to produce world-class experiences for our clients. Now that we’ve established a foothold in San Francisco, one of the most innovative cities on earth, we’re excited to continue to push the boundaries of creative storytelling. With their respective backgrounds at some of the best agencies in the business, Jamie and Brendan are a natural fit to help us continue to raise that bar.”  

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