Global digital agency Isobar has named Deb Boyda as its U.S. CEO, She will focus on driving growth and pushing the innovation agenda. Boyda will oversee all U.S. operations for the agency that now counts 562 employees across offices in New York, Chicago, Connecticut, Boston, Detroit and Denver.
Boyda joins Isobar from SapientRazorfish where she oversaw growth in the Chicago and Austin offices as Central Region president for the past four years. Prior, Boyda was VP and general manager at Beam Global Spirits & Wine, where she led the marketing for top brands including Skinnygirl, Courvoisier and Pinnacle. Boyda’s career has spanned several decades and includes leadership roles at Miller Brewing Company, Ogilvy and Mather, Leo Burnett and EuroRSCG.
“In finding the right CEO for Isobar we were looking for a great leader who’s passionate about brands, creativity and experience-led transformation,” said Nick Brien, CEO, Americas, Dentsu Aegis Network. “Deb brings together all of these ingredients and will be a key driver propelling Isobar to the next level in the critical U.S. market.”
Isobar global CEO Jean Lin said, “Deb has a fantastic track record, experience and expertise, with a background across creative agencies, client side and consulting. She will help drive Isobar US forward to deliver our idea-led experience and digital transformation proposition in the marketplace.”
Boyda described Isobar as “a dynamic company with a huge emphasis on creativity and technology. Isobar’s position at the intersection of agencies and consultancies is a perfect springboard for success.”
Boyda will report to Brien and be based out of the agency’s Chicago office.