Friday, December 2, 2016

People on the Move

  • Thursday, Dec. 1, 2016
Claudio de Souza promoted to VP, will head up GM biz at Isobar US
Claudio de Souza
DETROIT -- 

Claudio de Souza has been promoted to VP at digital marketing agency Isobar US. He will join the management team of the US agency and work to develop global accounts, reporting directly to co-CEOs Geoff Cubitt and Jeff Maling.  VP de Souza previously served as VP of business & operations at Isobar Brazil for the past 15 years. He will lead the Isobar US GM business and sit in the Detroit office. Isobar US GM account director, Ken Zendel, will report into Souza, and will be responsible for day-to-day responsibilities, while Souza will focus on bigger picture initiatives, such as driving digital innovation.
 
An experienced professional with over 20 years of experience in advertising, de Souza was responsible for managing digital advertising for some of the leading brands in a variety of industries such as FCA – Fiat Chrysler Automobiles, P&G, TIM - Telecom Italia Mobile, and Alpargatas. Over the past 15 years he headed successful operations for the agency in the cities of Belo Horizonte and Rio de Janeiro at Isobar Brazil. He also led the management of iconic projects that combined creativity and technology to create unique experiences, such as, FIAT Mio and FIAT Live Store, the only initiative in Latin America to be awarded with the Innovation Cannes Lion.

  • Thursday, Dec. 1, 2016
Yessian Music adds sr. producers on both coasts
Evelyn Brown (l) and Katie Overcash
NEW YORK -- 

Yessian Music has brought on board Evelyn Brown and Katie Overcash as sr. producers in its New York and L.A. offices, respectively. Brown was most recently at Human while Overcash comes over from Elias. Additionally, Yessian promoted Emily Smith from producer to sr. producer in NY earlier this year.

Brown is a native of Austin, a music Mecca that’s shaped her career path. The daughter of a music producer/engineer and a graduate of Berklee College of Music as a songwriting major, she got her introduction to the industry working as a freelance production coordinator at MRM/McCann and music supervisor for Groove Guild. Prior to her stint at Human she was producing for Bang Music + Sound.
 
Smith joined Yessian as a producer in 2014. She’s a magna cum laude graduate of Ohio State University, where she studied biochemistry in addition to music performance. Deciding against medical school, she packed up and moved to New York after college and landed at Storefront Music as a producer before eventually moving over to Yessian. During her time there she’s also taken on the audio postproduction role in addition to her work as a senior music producer.
 
Overcash hails from San Diego, where she attended San Diego State University. Initially working in the finance industry, she migrated north to L.A. and landed at Deutsch, where she worked on the PlayStation account. When an opportunity arose to transition over to the Production Department for the agency’s in-house post facility she grabbed it, eventually leading the studio’s build-out and developing a roster of editors and effects artists to support its work. Since leaving the agency for Elias Arts she’s produced for such brands as Nike, Target, Taco Bell, Toyota, Starbucks and Google.

  • Tuesday, Nov. 29, 2016
Watt White joins MassiveMusic NY as creative director
Watt White
NEW YORK -- 

MassiveMusic has hired Watt White as creative director of its New York office. He will also serve as staff composer as part of his new role.

White’s arrival will see Elijah Torn’s title change to sr. creative director of MassiveMusic NY.

White’s career spans his serving as a composer, singer, songwriter, performer, and producer. Most recently, he was composer and track director at Pirate New York, and creative director at Sticky Audio Labs. Watt has created and performed countless original song-driven campaigns that range in style from orchestral to Broadway, and indie-folk to comedy metal, as well as delivering mnemonics and sonic branding packages.

White said of MassiveMusic, “As a long-time contributor to its projects as a composer and a vocalist, I’m very excited to join the MassiveMusic family in more of a hands-on capacity as a creative director and add to the high creative standards that it’s renowned for.”

Keith Haluska, managing director of MassiveMusic NY, said of White, “He’s an incredibly versatile musician who is going to strengthen our New York office as we look to build upon our successes this year, most recently the trio of London International Awards (LIA) wins.”

Commercially, White’s voiceover work has been featured in national campaigns for Goldfish, Subway, and Canon. In the TV realm, White composes music for Discovery Channel’s shows Moonshiners, Live Free or Die and Great Human Race, as well as National Geographic’s Dirty Rotten Survival.
 
A talented vocalist who has performed at different locales, White has also toured with Megadeth, Lamb of God, and Deftones as an artist in his own right. As a songwriter, he has collaborated with Amalie Bruun (of Myrkur), MC Lars, and Lulu Gainsbourg. White is musical director for Tony Award winner, Lena Hall (of Hedwig & The Angry Inch), and performs regularly with her at New York’s legendary Cafe Carlyle. 
 
The versatile musician’s uniquely comedic heavy-metal puppet videos have become a viral hit and attracted the attention of Funny or Die.

  • Monday, Nov. 28, 2016
HOUND adds execs Joby Barnhart, Jamie Miller
LOS ANGELES -- 

Exec producers Joby Barnhardt and Jamie Miller have joined HOUND, the shop launched back in March by EPs Missy Galanida and Isaac Rice. 

Barnhart and Miller have spent their careers producing work for top-level clients. They first crossed paths at Smuggler and Villains before moving on to launch Savant Film in 2005. After five years together, they closed Savant for separate pursuits. Barnhart joined Rabbit Content while Miller went on to helm various production houses including Paranoid and Ninja.

HOUND’s directorial roster includes Cameron Duddy, Diane Martel, James Brown, Christopher Sims, and Isaac Rentz. 

HOUND’s credits include music videos for such artists as Selena Gomez, Jennifer Lopez, Drake, Bruno Mars, and Chainsmokers. The content house has also turned out brand messaging for clients including Samsung, VH1, Beats, AT&T, and JCPenney.

  • Wednesday, Nov. 23, 2016
Bartolucci, Smit promoted to creative directors at 180 Amsterdam
Hannah Smit (l) and Tony Bartolucci
AMSTERDAM -- 

Tony Bartolucci and Hannah Smit have been both been promoted to creative director at 180 Amsterdam, forming a new creative partnership to lead the Benetton and ASICS accounts.  
 
Bartolucci joined 180 Amsterdam in 2013, and has since been involved with a number of high profile campaigns on global accounts such as ASICS and PlayStation. His unique approach to conceptualizing inspired design creative has produced highly lauded work, including ASICS’ "One With The City" campaign.  Prior to moving across the Atlantic, Bartolucci worked as an associate creative director at DDB, where he turned out notable work for the New York Lottery.
 
Smit’s promotion comes just nine months after joining 180 Amsterdam, where she has played a pivotal role in the rebranding of Benetton, spearheading the integrated "Clothes for Humans" campaign which included film, print and in-store assets, product design, website redesign, a new voice and an in-store overhaul. She previously worked in Australia and Canada. In the latter market, Smit served as associate creative director at John St in Toronto where she worked on brands including President’s Choice, ING Bank, Shoppers Drug Mart and Winners (TJX).

Al Moseley, president and chief creative officer, 180 Amsterdam, commented: “Between Tony’s skill for sophisticated design and Hannah’s pragmatic conceptualization there is a really potent mix of skills and experience, so we look forward to seeing their combined force on future projects.”

  • Wednesday, Nov. 23, 2016
Rooster adds sr. editor Michelle Czukar
Michelle Czukar
TORONTO -- 

Michelle Czukar has joined Toronto-based Rooster Post Production as sr. editor. She has cut spots for Canadian brands such as HBC, Bell, SickKids and Air Canada. 

Czukar was recognized by the One Show in the craft editing category for her editorial contribution to SickKids’ “Better Tomorrows” for JWT Toronto, directed by Mark Zibert. Her international awards also include a Gold Lion for agency Zig and Unilever brand Vim for “Prison Visitor.” 

This year, Czukar moved into the world of 360-degree filmmaking as the editor on director Drew Lightfoot’s Horizon, an immersive film that will travel Canada as part of the country’s 150th anniversary celebrations.

Czukar joins Rooster following a successful long-time partnership at Toronto editorial shop Panic & Bob. She began her career editing music videos has collaborated with renowned director Floria Sigismondi on a wide range of projects, from videos for Marilyn Manson, Tricky, The Cure and the legendary David Bowie to the short film Pneuma.

Other directors Czukar regularly collaborates with include Adhoc Content’s Chris Sargent, Skin and Bones’ director Zibert and Soft Citizen’s The Perlorian Brothers.

  • Monday, Nov. 21, 2016
Lawrence Cumbo joins Pixeldust as SVP of development & content
Lawrence Cumbo
BETHESDA, Maryland -- 

Producer Lawrence Cumbo has joined Pixeldust Studios, a multi Emmy Award-winning, digital animation and broadcast production studio headed by president and creative director Ricardo Andrade. Cumbo becomes sr. VP of development and content as part of an initiative to expand the company’s entertainment division.

Cumbo brings to Pixeldust an active development slate comprised of over 30 projects. Over the past 25 years, Andrade and Cumbo have forged a close friendship, which began when they first worked together producing indie films, live events and studio based programming. Pixeldust’s goal is to produce original TV series and specials for broadcast, SVOD’s, and sponsored content, as well as continue creating original VR-360 and AR content, and live stream programming.  
 
Cumbo brings a decade of experience as an EP and showrunner to Pixeldust, which enjoys a rich history of producing short form content and award winning animation and motion graphics for high profile broadcast, cable and streaming television properties airing around the world. 
 
In addition to its established position as an animation and production studio for hire by top broadcast and cable TV networks, educational institutions, and charitable foundations, Pixeldust’s entertainment division has successfully developed and produced three streaming TV series for client CuriosityStream. Launched in 2015 by Discovery founder John Hendricks as a non-fiction SVOD service, CuriosityStream is the world’s first, ad-free, on-demand subscription streaming service for nonfiction programming. Pixeldust’s work for CuriousityStream to date has included providing live action footage, high-end animation, and all production content for that SVOD’s new series “Ancient Earth,” for the series “A Curious World,” now in its third season, and for the first season of the series “The Bronze Age.”
 
Cumbo is a multi-award winning EP. He has delivered over 200 hours of programming for Smithsonian Channel, National Geographic Channel, Animal Planet, Discovery, TLC, A&E. and BIO Channel, and recently joined forces with Smithsonian Channel to create “Rocking the Opera House: Dr. John,” a new music series. Cumbo has also served as an EP for overseas concerns like Tiger Aspect Productions and Natural History New Zealand.  Some of the titles Cumbo has overseen during his career include, “I Survived,” “Orangutan Island,” “Jurassic CSI,” “Celebrating the American Woman,” “Dark Days in Monkey City,” “Ms. Adventure,” “Rookies,” “Expedition Antarctica” and “Tornado Chasers.” 
 
In 2000, Cumbo started his network television career at National Geographic Television and Film, and by 2005, had been appointed sr. producer with National Geographic Specials and Events Production. His films for National Geographic have taken him many places around the world, including war-torn Afghanistan, the rim of an active volcano in Guatemala, inside a tornado in Texas, and the world’s largest prison in India. He hiked with two eye surgeons from Maoist Rebel controlled territory in Nepal to the Himalayan Kingdom of Mustang in the Tibetan Plateau for his award-winning film, “Miracle Doctors.” 
 
In 2004, Cumbo joined National Geographic Channel. There, he served as EP and oversaw over 60 hours of original programming, including such hits as “Inside the Mafia,” “In the Womb,” “Dark Side of Chimps” and “Megastructures.” 
 
In 2002, Cumbo filmed, wrote, and produced “Search for the Afghan Girl,” the headline-making story of Afghan refugee Sharbat Gula, whose photograph first appeared on the cover of the National Geographic magazine in 1985. The film received a worldwide simulcast in over 120 countries, garnering over 150 million viewers during the premiere. The film was nominated for a 2003 Emmy Award and has won several additional industry honors. Earlier in his career, Cumbo produced independent documentaries for Cumbo Media. 

  • Thursday, Nov. 17, 2016
Susie Burns becomes head of content planning at MEC Wavemaker
Susie Burns
LONDON -- 

MEC has hired Susie Burns as head of content planning to work within its Wavemaker content division. Burns joins from Mediacom Beyond Advertising, where she was an associate director and content lead on Direct Line who recently won a gold IPA Effectiveness award. In her new role she will report to Ben McKay, the managing director of MEC Wavemaker.

Burns is responsible for helping clients make strategic and purposeful investments in content right around the buying cycle, with a clear and accountable measure of success. She will act as a single point person for content planning across creative, experiential, partnerships, paid media, social media and SEO.

Burns said: “At MEC, the team use data and insights to answer the client’s business need with a combined content and media solution. Wavemaker has the foundations set up to really embed themselves into their clients overall marketing strategy. The team are already creating great ideas and executing them well and I can’t wait to build on them and generate even better work for our clients.”

McKay said of Burns, “She brings with her a wealth of experience in navigating large brands having previously helped lead clients such as Shell, Dulux and Coca Cola in their content marketing efforts. Susie also brings a passion for audience-first content strategy and measurement, which is something that sits right at the heart of Wavemaker’s approach.”

During her seven years at Mediacom, Burns worked on Direct Line Group, TUI and Coca-Cola, among others.

  • Wednesday, Nov. 16, 2016
Yaron Tsinman named creative director of The Artery’s new experiential arm
Yaron Tsinman
NEW YORK -- 

The Artery has launched an experiential arm, naming acclaimed digital artist Yaron Tsinman as the new unit’s creative director. The company’s services in this arena will begin with the development of experiential experiences from initial concept, guided by both research and development, to bring each client’s vision to life. The new services offered will include high-end content creation, visuals, technology and production. The Artery’s uniquely curated teams will utilize their strong technological and production expertise for these new projects, coupled with their proven brand marketing experience.

Announcement of the formation of the experiential arm and the hiring of Tsinman was made by Deborah Sullivan, EP/managing director of The Artery.

The Artery is no stranger to work in the transformative and immersive experience arena. The NY-based company’s experiential brand experiences to date have included producing projects for Cartier/Fifth Avenue, New York; TOPSHOP, Soho, New York; the Tel Aviv Museum; the Bolshoi Theatre in Moscow; Radio City Music Hall’s legendary dancers, The Rockettes; and the Expo Milan 2015. 

Prior to joining The Artery, Tsinman was founder and creative director at Noniku, a company which specialized in the business of cutting-edge, multimedia experiences. From 2011-2015, Tsinman was creative director with AVS Creative Visual Solutions, a company which specialized in providing state-of-the-art, multimedia solutions for visitor centers, museums, conferences, concept stores, and large-scale public events. Prior to AVS, Tsinman was creative director with Locomotion (2009-2011), a creative design and animation studio, which presented art exhibitions, 3D video mapping, TV programs, corporate events, live TV specials and music shows, visitor centers, official national ceremonies, and more.

Earlier in his career, Tsinman was a designer and art director with Shortcut Playground, a postproduction house which provided digital content services for broadcasting clients. He is a graduate of Israel’s Musrara School of the Arts, where he majored in New Media and Visual Communication.

  • Tuesday, Nov. 15, 2016
Brittany George, Maria Allen join Alkemy X
Brittany George
PHILADELPHIA & NEW YORK -- 

Creative media company Alkemy X has added Brittany George and Maria Allen as, respectively, manager of TV & digital content, and controller.

George will work alongside EVP of TV & digital programming Andy Singer--former Travel Channel GM who joined Alkemy X this summer--to develop original content. Alkemy X’s most recent title in this division is season two of “Unique Rides” on the upscale men’s cable network Velocity. In the show, world-renowned automotive designer and host Will Castro builds customized cars for celebrity clients.

George previously worked at Leftfield Entertainment, which produced FOX’s “American Grit”; History’s “Alone” and “Pawn Stars”; and Bravo’s “Real Housewives of New Jersey.” During her tenure with the company, she developed original content for Discovery, MTV, History, Animal Planet, Lifetime, Snapchat and Vevo, among a variety of cable networks and digital platforms. George was also integral to the growth of Riot Creative, a subsidiary of Leftfield, as well as program development for eight of its other brands. A Marist alumna, George broke into the professional ranks as an executive assistant at ITV and Leftfield Pictures. Her first taste of the entertainment business was college internships for “Live With Kelly and Michael” and “The Dr. Oz Show.”

Allen spent the past three years working at NBC Sports Group in Connecticut, during which she served in two different roles: as manager of financial reporting, she was responsible for all financial activity related to NBCSN, NBC Broadcast, and the NFL; as accounting manager at NBC Sports, she was responsible for all Sports Regional Networks.

Prior to the Comcast/NBC merger, she was an accounting supervisor for Comcast SportsNet and the American Board of Internal Medicine, respectively, in Philadelphia. During her nine years with Comcast/NBC, Allen’s responsibilities spanned annual budgeting, long-range planning, forecasting, audits, and monthly close cycles.