The Stanley Cup Final spot “Spelling” was directed by the acclaimed Samuel Bayer of Superprime Films.
Insights courtesy of the creative shop behind the project, Baby Bear’s Porridge: Bobby Orr. Brett and Bobby Hull. Wayne Gretzky. As these and 19 more legendary Stanley Cup champions come together and spell their names for viewers, the magnificence of having one’s name engraved on The Stanley Cup – the most revered trophy in professional sports – becomes abundantly clear. Different eras, different teams… all united by this singular accomplishment.
Editor Steve Bell of Cutters Studios New York also shared these comments on his latest collaboration with the NHL and Baby Bear’s Porridge. “It was a thrill to work with original footage of all those legends I’d watched in decades of highlight reels. This is the first time this many hockey superstars have ever been brought together for a shoot. That made this whole project pretty special for all of us, and it felt like even the players were enjoying it.”
SPW CreditsOn Camera Talents: Mike Bossy, Ray Bourque, Martin Brodeur, Bobby Clarke, Sidney Crosby, Phil Esposito, Sergei Fedorov, Wayne Gretzky, Bobby Hull, Brett Hull, Dave Keon, Mario Lemieux, Nicklas Lidstrom, Mike Modano, Mark Messier, Bobby Orr, Denis Potvin, Patrick Roy, Teemu Selanne, Billy Smith, Jonathan Toews, Bryan Trottier, Steve Yzerman.
Client: NHL
EVP/CBO, Marketing: Brian Jennings
Group VP, Marketing: Casey Hall
Senior Manager, Marketing: Josh Dubin
Creative Shop: Baby Bear's Porridge
Production Company: Superprime Films
Director: Samuel Bayer
Director of Photography: Samuel Bayer
Managing Director/EP: Rebecca Skinner
Managing Director/Sales: Michelle Ross
Managing Director: Josh Lesher
Executive Producer/Head of Production: Roger Zorovich
Producer: David Kemp
Editorial, Audio and Finishing Company: Cutters Studios
Editor: Steve Bell
Assistant Editor: Roz Domingo
Flame Artist: Moises Tavera
Audio Mixer: TJ Dumser
Senior Producer: Stephanie Rose
Executive Producer: Elizabeth Krajewski
Color Correction Company: Twelve
Color: Lez Rudge
Music: Future Perfect
Stock Footage: NHL Archives
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
Read More