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"Spelling" – The Stanley Cup Final

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DWAgency
Friday, May. 12, 2017

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The Stanley Cup Final spot "Spelling" was directed by the acclaimed Samuel Bayer of Superprime Films.

Insights courtesy of the creative shop behind the project, Baby Bear’s Porridge: Bobby Orr. Brett and Bobby Hull. Wayne Gretzky. As these and 19 more legendary Stanley Cup champions come together and spell their names for viewers, the magnificence of having one’s name engraved on The Stanley Cup – the most revered trophy in professional sports – becomes abundantly clear. Different eras, different teams… all united by this singular accomplishment.

Editor Steve Bell of Cutters Studios New York also shared these comments on his latest collaboration with the NHL and Baby Bear’s Porridge. “It was a thrill to work with original footage of all those legends I'd watched in decades of highlight reels. This is the first time this many hockey superstars have ever been brought together for a shoot. That made this whole project pretty special for all of us, and it felt like even the players were enjoying it.”

SPW Credits

On Camera Talents: Mike Bossy, Ray Bourque, Martin Brodeur, Bobby Clarke, Sidney Crosby, Phil Esposito, Sergei Fedorov, Wayne Gretzky, Bobby Hull, Brett Hull, Dave Keon, Mario Lemieux, Nicklas Lidstrom, Mike Modano, Mark Messier, Bobby Orr, Denis Potvin, Patrick Roy, Teemu Selanne, Billy Smith, Jonathan Toews, Bryan Trottier, Steve Yzerman.

Client: NHL
EVP/CBO, Marketing: Brian Jennings
Group VP, Marketing: Casey Hall
Senior Manager, Marketing: Josh Dubin

Creative Shop: Baby Bear's Porridge

Production Company: Superprime Films
Director: Samuel Bayer
Director of Photography: Samuel Bayer
Managing Director/EP: Rebecca Skinner
Managing Director/Sales: Michelle Ross
Managing Director: Josh Lesher
Executive Producer/Head of Production: Roger Zorovich
Producer: David Kemp

Editorial, Audio and Finishing Company: Cutters Studios
Editor: Steve Bell
Assistant Editor: Roz Domingo
Flame Artist: Moises Tavera
Audio Mixer: TJ Dumser
Senior Producer: Stephanie Rose
Executive Producer: Elizabeth Krajewski
Color Correction Company: Twelve
Color: Lez Rudge

Music: Future Perfect

Stock Footage: NHL Archives

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