Friday, December 2, 2016

POV (Perspective)

Displaying 1 - 10 of 382
Thursday, Nov. 10, 2016
We Have Ways of Making You Talk
Please do not call me an interviewer. ‘Interviewers’ are born when someone from HR has unprotected sex with a Guantanamo interrogator. I know this for a fact. Let me illustrate: I was directing a commercial and had to ‘interview’ a recently widowed mother about losing her husband after a workplace...
Thursday, Oct. 27, 2016
New Rules Unlock VR's Branding Power
Some in the media are calling 2016 the Year of Virtual Reality. Others say the headsets and technology are still several years away from mass adoption. While people argue back and forth about where virtual reality fits in the media universe, there are some truisms that aren’t controversial. First,...
Friday, Aug. 19, 2016
Booked a VR Acting Gig? What You Need to Know
So you’ve heard the buzz about “VR” and “360 Videos.” Or perhaps you’ve seen a couple of these experiences on YouTube or maybe even MilkVr.com – but what does this mean for you, the actor? What should you expect when you book a gig for a 360 shoot? The following is a list that will help you when...
Tuesday, May. 24, 2016
Understanding OTT Networks Proves Key To Reaching Coveted Demographic
A statistical comparison brings it all home; in the 1970’s, a popular sitcom titled All In The Family would pull in a weekly audience of 30-50 million, just in the United States. Today, HBO’s Game of Thrones is distributed to over 170+ countries worldwide and brings in maybe 20 million people. That...
Thursday, May. 19, 2016
Teaching the Math
How many times have we seen a project kick off, go through rounds of creative development and arrive at three great ideas--none of which can be created within the client’s budget? I’ve seen it more times then I’d like to admit and every time it happens I think about the wasted time, the wasted...
Tuesday, Apr. 5, 2016
The Future of Advertising Music Royalties
To Whom It May Concern, There’s been lots of chatter lately about shrinking revenues for artists and creators in the music industry, but there’s one segment of this issue that hasn’t been mentioned at all. For some reason, performance royalties for music in advertising has always been the little...
Thursday, Mar. 10, 2016
Communication in Casting: The Power of Honesty
As commercial casting directors, it’s not often that we have the opportunity to work on a project with which we have a deep, personal connection. It’s more likely we have some basic knowledge of the products we cast for, or if we’re lucky, we might have the familiarity of using them in our daily...
Friday, Feb. 5, 2016
Composing The Color of Lovesong
As a colorist you always hope that every film you work on will have the opportunity to be recognized as an excellent piece of filmmaking. It makes the hard work and creative decisions that went into the film all the more rewarding. That’s how I felt when I learned from director So Yong Kim that...
Thursday, Jan. 21, 2016
The Care and Feeding of Your Creative Team
Many of us, even though we work in a creative industry, haven’t been trained to speak the “language” of creatives. We struggle with communicating goals, with describing what we want the piece to “look,” “feel,” and “sound” like. We give either give too much advice or fail to relay any, which can...
Tuesday, Dec. 8, 2015
Remote Postproduction--The Great Leveler?
The challenges of the film industry have been well documented as of late, characterized by high-profile bankruptcies at major award-winning VFX houses. As the industry searches for a new business model, we ask could a distributed VFX production model replace the large facilities? VFX Legion...