Tuesday, December 11, 2018

POV (Perspective)

Displaying 1 - 10 of 393
Tuesday, Aug. 21, 2018
Why Film Is Still Great For Spot Work
A recent project I directed for Vodafone Greece took the spot into a whole other world by shooting on film. Agency creatives might want to opt for shooting film more often, especially when the story needs to evoke strong emotion. The future is about having options, both film or digital, depending...
Thursday, Aug. 16, 2018
There Is A Life After Commercials
A few weeks ago I sent an e-mail to introduce someone to an old friend who has produced TV commercials for many years. Since I had not spoken with him for quite some time, I felt I had to give him an update about my recent activities and I wrote something like: “Since last time we met I decided not...
Friday, Aug. 10, 2018
Post Services Virtually Anywhere
With the cost of Internet coming down and the availability of robust Internet service providers (ISPs) going up, a client may set foot in the post house lobby a lot less often because post services are no longer bound by the building’s four walls. Just four years ago, well over 2,000 ISPs existed...
Friday, May. 18, 2018
From Wake-Up Calls To Calls To Action: How The Right Content Leads To More Traction
Let’s face it: with today’s ever-changing and oversaturated media landscape, it’s harder for content creators and brand builders to cut through the noise in a meaningful way. Gone are the days when producing visually-appealing content was enough. In this age of hashtag “slactivism” and “fake news...
Friday, Mar. 23, 2018
How to Keep Directors Focused On The Masterpiece When There Are So Many Cooks In The Kitchen
If you’ve ever watched a team challenge on “Hell’s Kitchen,” you’re familiar with this scenario: First, it’s the flow of big ideas as a kitchen full of chefs attempts to set course on the winning entrée. Then, depending on the strength of that episode’s chosen leader and their ability to funnel all...
Friday, Feb. 16, 2018
Directing VR in a War Zone—"The Sun Ladies"
I was teaching VR in San Francisco when I received an unforgettable call. It was Maria Bello, trying to produce a documentary on the Sun Ladies; women fighting against ISIS. She asked me if I could be in Iraq next week to shoot and direct. I said yes, hung up and cried. Days later in Erbil inside...
Thursday, Feb. 1, 2018
The Evolution of Sundance and Why I Still Attend
After graduating from film school, I began my career in acquisitions and development for an independent film distributor. I spent a good portion of my time traveling to festivals around the world, scouting new talent and screening films to buy for distribution. Now, having made the transition to...
Friday, Dec. 22, 2017
Looking Ahead To Production In 2018
There has been a huge push for and curiosity around VR/AR. Everyone wants to talk about it, experience it, play with it. VR/AR is alluring because it allows the consumer to have more control over the narrative. Each person can have a different VR experience, and it’s that control and uniqueness...
Friday, Oct. 27, 2017
Coming To Terms With VR, AR, MR
The brave new world of Virtual Reality, Augmented Reality and Mixed Reality has a lexicon all its own. This prompted Jason Peterson, chairman of Go Digital Media Group and CEO of ContentBridge Systems, and Ramón Bretón, CTO, 3rd i QC, to literally come to terms with this world. Peterson, an...
Friday, Aug. 18, 2017
Finding What’s Next
Jen Dennis, head of RSA VR, served as a Virtual Reality judge at this year’s AICP Next Awards. During the AICP Show Road Tour stop in Los Angeles last month, she shared some insights during a panel discussion, including providing context on VR. Dennis observed that VR is “not about product...

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Carlos Cuaron

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