W+K London, Director Jeff Low Are In The Know For TK Maxx
By
Robert Goldrich1598 views
TK Maxx and Wieden+Kennedy London, who are into their eighth year of creative partnership, have launched their latest collaboration, the “There’s no deal like a TK Maxx Deal” campaign.
The campaign will be rolled out across multiple markets, as the European retailer trades in over 630 stores and three e-commerce sites across the U.K., Ireland, Germany, Poland, the Netherlands, and Austria.
Directed by Jeff Low, this campaign hero film, “Everyone Knows,” showcases a diverse array of characters that know “there’s no deal like a TK deal.” Among them are four generations of shoppers, a chameleon, extra-terrestrial beings, and a guest appearance from social media star Tika the Iggy--all TK Maxx fans.
In order to showcase the inclusivity of this brand, beloved by all age groups and shopping profiles, TK Maxx also invited 50 real TK Maxx shoppers, store associates, and members of their loyalty program, Treasure, to star in the campaign. There will also be a special version of the spot to come that celebrates the longstanding partnership with Princes Trust, highlighting TK Maxx’s impactful partnership to provide workplace opportunities and help disadvantaged young people with education and training.
Client TK Maxx Agency Wieden+Kennedy London Freddy Taylor, Philippa Beaumont, creative directors; Florence Deary, Katy Edelstein, creatives; Ana and Hermeti Balarin, chief creative officers; Dan Hill, chief strategy officer; Sahar Bluck, TV producer; Alex Thursby-Pelham, design director. Production Company Biscuit Filmworks Jeff Low, director; Grant Freeman, 1st assistant director; Rupert Reynolds-Maclean, executive producer/managing director; Sam Somers, production manager; Rob Hardy, DP; Maruxa Alvar, production designer; Rachel Davis, wardrobe stylist; Lou Hinton, hair & makeup stylist. Casting Hanna Birkett Casting Daniel Linnik-Zhuravliov, casting coordinator. Editorial Shift Post Saam Hodivala, editor. Postproduction Time Based Arts Stephen Grasso, post producer; Margaux Baruch, producer. Audio 750mph Olivia Ray, sound producer.