Wednesday, October 17, 2018
You are here:

YETI "Shockey"

By

HYPE
Monday, Aug. 29, 2016

1837 views

Log in or register now!

Agency McGarrah Jessee reunited with Lucky Post editor Sai Selvarajan to traverse Vancouver Island in a new brand ambassador spot for YETI. “Flip,” released earlier this year, and the new spot “Shockey” weave together stories that are singular in experience and strike at the heart of any viewer who longs to connect with the land. It’s not hyperbole to say Jim Shockey is a living legend. He’s a hunter, a modern-day explorer, anthropologist, and lover of all things wild. He’s published over 1,000 articles, taking readers along with him on his travels and teaching us all how to yearn for what’s over the next mountain. The new YETI brand message engages the senses with the sights and sounds of the world Jim Shockey inhabits.

Credits

Agency: McGarrah Jessee
CD/AD: Tim Cole
Producer: Meredith Roach

Production: Rabbit Foot
Creative Head: Jeff Bednarz

Postproduction: Lucky Post
Editor: Sai Selvarajan
Assistant Editor: Juan Vargas
Executive Producer: Jessica Berry
Audio Engineer: Scottie Richardson
Color Artist: Neil Anderson
Finish: Tim Nagle

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Oct. 17, 2018

If Instagram is the dream vacation you’ll never go on and Facebook is...

Wednesday, Oct. 17, 2018

It's fall of 1960 in Montana when we meet the Brinson family in "Wildlife...

Wednesday, Oct. 17, 2018

Can there be a "Roseanne" without Roseanne? The answer is yes, indeed...

Tuesday, Oct. 16, 2018

R/GA has hired Tiffany Rolfe as U.S. chief creative officer. In this role...

Tuesday, Oct. 16, 2018

President Trump reached 11.7 million viewers for his “60 Minutes”...

Tuesday, Oct. 16, 2018

The American Film Institute (AFI) unveiled the films that will play in the...

Recent SPW Releases

Wednesday, Oct. 17, 2018

Full-service production and post company ELEMENT has become the official...

Tuesday, Oct. 16, 2018

At the Adobe MAX creativity conference, LANDR Audio Inc. announced the...

Tuesday, Oct. 16, 2018

The Hollywood Music in Media Awards (HMMA) announced today the nominees...

Tuesday, Oct. 16, 2018

The International Cinematographers Guild (ICG, IATSE Local 600) has named...

Tuesday, Oct. 16, 2018

Leading production and post house Optimus today announced that it has...

Tuesday, Oct. 16, 2018

Global brand consultancy and advertising agency Troika Media Group (OTC:...

MySHOOT Profiles

Rich Michell
Cinematographer, Director

Visual Effects and Animation

Producer
Jeff France
Director
Hari Sama
Director

MySHOOT Company Profiles

Top