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YETI "Shockey"


Monday, Aug. 29, 2016


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Agency McGarrah Jessee reunited with Lucky Post editor Sai Selvarajan to traverse Vancouver Island in a new brand ambassador spot for YETI. “Flip,” released earlier this year, and the new spot “Shockey” weave together stories that are singular in experience and strike at the heart of any viewer who longs to connect with the land. It’s not hyperbole to say Jim Shockey is a living legend. He’s a hunter, a modern-day explorer, anthropologist, and lover of all things wild. He’s published over 1,000 articles, taking readers along with him on his travels and teaching us all how to yearn for what’s over the next mountain. The new YETI brand message engages the senses with the sights and sounds of the world Jim Shockey inhabits.


Agency: McGarrah Jessee
CD/AD: Tim Cole
Producer: Meredith Roach

Production: Rabbit Foot
Creative Head: Jeff Bednarz

Postproduction: Lucky Post
Editor: Sai Selvarajan
Assistant Editor: Juan Vargas
Executive Producer: Jessica Berry
Audio Engineer: Scottie Richardson
Color Artist: Neil Anderson
Finish: Tim Nagle

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