The&Partnership Goes "Big" In Argos Christmas Spot
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Robert Goldrich1617 views
This spot for British retailer Argos showcases the pure jubilation of Christmas and all the ways British families across the country can go BIG together after the disappointment of last year.
Part of the “Baubles to Last Year, Christmas is On!” campaign from London agency The&Partnership, this spot--directed by RÉALITÉ via production company CANADA--celebrates festive behavior taken to the extreme. From blow torching the Christmas pudding, inviting the entire street to Nana’s, decorating (“baubling”) your beard, and a walkie talkie’d squad of kids illuminating a huge tower block; the message of the ad showcases that this year we’re all “going big” for Christmas.
Yan Elliot, global ECD, The & Partnership, said, “One thing we know for sure is we all deserve a proper Christmas this year. As always, Argos is primed and ready to deliver it wherever you are, up or down the country. So let’s get together, go big, and say Baubles to last year.”
Client Argos Agency The&Partnership Yan Elliott, Micky Tudor, global joint executive creative directors; Dan Dehlavi, Carl Storey, creatives; Charles Crisp, head of integrated production; Alfie Glover-Short, producer. Production Company CANADA RÉALITÉ, director; Daisey Gautier, exec producer; Luke Plaister, producer; Marian Mikhail, production manager; Douwe Hennink, DP. Editorial Stitch Carlos Font Clos, Chris Wilson, editors; Kirsty Oldfield, offline producer. Postproduction Black Kite Phil Whalley, sr. post producer; Polly Durrance, post producer; Hugo Saunders, VFX supervisor; Tony Landais, CG supervisor; James Adamson, shoot supervisor & compositor; James Lashmar, motion design. Color Grade Metropolitana Marc Morato, colorist; Eli Meoz, grading producer. Audio Post Factory Deborah Whitfield, head of production; Mark Hills, Anthony Moore, sound engineers. Music Supervision Siren Matt Tamsedge, composer; Josh Gibbard, Sian Rogers, music supervisors.