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Director Craig Gillespie Finds Freedom For Audi, Venables Bell & Partners

By

Robert Goldrich
Thursday, Jul. 5, 2018

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A long form online video, directed by Craig Gillespie of MJZ, kicks off this “Promote Yourself” campaign for Audi and agency Venables Bell & Partners.

With this piece, like most automotive brands, Audi is launching its summer sales event. Unlike most brands, however, Audi is using an emotional message to recruit new owners this summer. This Freedom short centers on a woman who has just been named employee of the year but that’s not enough as the inner drive to progress leads her to pack up her things, exit the office, and embark on a journey to start her own company. Her aspirations coincide with the Audi owner's constant drive and mindset for progress. For Audi drivers, a promotion isn’t just about a salary bump or a fancy corner office.  It’s bypassing a raise for a better opportunity elsewhere, or trading in that corner office to start a business in their living room. A promotion is about making yourself a little better, backing yourself, and conquering your own Everest. In this case, she’s promoted herself with a new Audi as she embarks on the next chapter in her career. 

Credits

Client Audi of America Agency Venables Bell & Partners Paul Venables, founder, chairman; Will McGinness, executive creative director; Erich Pfeifer, creative director; Joash Tham, art director; Carlos Savage, sr. copywriter; Craig Allen, director of integrated production; Gabby Gardner, producer; Jenna Van Deventer, associate producer; Uli Kurtenbach, group strategy director; Cody Levin, sr. strategist; Raquel Bedard, director of Lumberyard (Venables Bell & Partners’ in-house production & post unit) Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Ed Callaghan, line producer; Gyula Pados, DP; Peter Kirkegaard, production designer. Editorial Final Cut Rick Russell, editor; Suzy Ramirez, exec producer; Barbara Healy, producer; Zoe Schack, assistant editor. Sound Design & Mix 740 Sound Chris Pinkston, sound designer/mixer; Scott Ganary, exec producer; Jeff Martin, producer. VFX/Finishing EightVFX Shira Boardman, exec producer; Ryan Dahlman, producer; Julien Forest, shoot supervisor, 3D lead artist; Jean-Marc Demmer, creative director, shoot supervisor; Roxy Zuckerman, 2D lead artist; Philip Ineno, Flame lead; Alex Kolasinski, Flame artist; Alex Taylor, Shaun Tsou, Keigo Tanaka, Nuke compositors; Jaguar Lee, matte painting; Nathan Lee, Yann Mallard, design/motion graphics; Thomas Lopez, rigger; Leticia Saldana, modeler; Nyamekye Morgan, data management administration. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/76931/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/76931/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/76931/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/76931/1280x750" frameborder="0" allowfullscreen></iframe>
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