NuContext Produces Oscars Promo Featuring Hosts Amy Schumer, Regina Hall, Wanda Sykes
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Robert Goldrich2861 views
In light of celebrating International Women’s Day and Women’s History Month, a noted woman-owned and managed entertainment marketing company--NuContext headed by founder/EP Angela Guice--produced this year’s unprecedented Oscar promotional campaign for ABC Entertainment Marketing featuring three women hosts: Amy Schumer, Regina Hall and Wanda Sykes.
In this promo spot--directed by Mike Bernstein of NuContext--Schumer, Hall and Sykes talk about surpassing the performance of the previous year’s hosts--of course, the Oscars ceremony has gone hostless for the past few years running. From no hosts to three makes for a humorous promotional campaign.
Client ABC Entertainment Marketing Erin Weir, executive VP-marketing, ABC and General Entertainment; Aaron Goldman, EVP, creative content marketing at ABC, Hulu, Freeform, ABC News; Melissa King, VP, creative; Stephen Schwartz, creative director; Gennifer Leong-Alvarado, VP branding and design; Lucas P. Aragon, executive director, design at ABC Television; Lara Wickes, executive director; Sandy Christmas, associate director/special projects/production; Teeny Stillings, manager; Randy Jackson, Scott Bosely, associate producers; Katy Jones, production coordinator; Casey Schoch, production assistant; Chris Folkens, ABC creative; Simon Minho-Kim, director, branding & design; Brandy Ley, executive director, photo; Natalie Thompson, photo manager; Jason Letkiewicz, Sean Kunz, sr. writers/producers; Kent Rensing, writer/producer. Production Company NuContext Mike Bernstein, director; Angela Guice, exec producer; Chad Engel, producer; Tom Banks, DP; Brandeaux Tourville, assistant director; Marcelle Gravel, production designer; Rachel Oliver, production manager; Michael Rola, talent coordinator.