Sunday, September 23, 2018
You are here:

BBDO NY, Director Tom Kuntz "Do What Moves You" For Bacardi

By

Robert Goldrich
Monday, May. 14, 2018

4044 views

Log in or register now!

This spot for Bacardi from BBDO New York is uniquely told entirely from the waist down. It features an eclectic group of dancer friends meeting up for a rum-fueled night in the Caribbean. Throughout the piece, each friend dances to create a different musical sound through the movement and expression of their hips, legs, and feet. As the group comes together, their sounds mix together, forming a track by DJ trio, Major Lazer, longtime Bacardi friends and collaborators.

Directed by Tom Kuntz of MJZ, with choreography by dance legends Rich&Tone, the film features five different professional dancers from around the world--Los Angeles, Miami, Jamaica, the Dominican Republic and Mexico--bringing together different rum cultures and individuality that comes through in their dance moves. The new brand tagline is “Do What Moves You.”

Credits
Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/76337/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/76337/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/76337/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/76337/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Sep. 22, 2018

Comcast has emerged as the top bidder for European broadcaster Sky after a...

Saturday, Sep. 22, 2018

As beguiling and powerful as Jane Fonda is onscreen, she has yet to play a...

Friday, Sep. 21, 2018

SAG-AFTRA has called a strike against advertising agency Bartle Bogle...

Friday, Sep. 21, 2018

Fighting to defend its $81 billion takeover of Time Warner from a...

Friday, Sep. 21, 2018

Executive producer Tanya Cohen has launched production house Slash Dynamic...

Friday, Sep. 21, 2018

New York/Los Angeles/San Francisco-based content creation studio/...

Recent SPW Releases

Friday, Sep. 21, 2018

For fans of Crystal Pepsi, the drink’s revival could not come too soon...

Friday, Sep. 21, 2018

In The Predator, 20 th Century Fox’s reboot of the sci-fi horror franchise...

Thursday, Sep. 20, 2018

SAG-AFTRA today called a strike against advertising agency Bartle Bogle...

Thursday, Sep. 20, 2018

Still/Life , director Josh Hayward’s new short film, describes a rebirth...

Wednesday, Sep. 19, 2018

Renowned Director Nick Wickham, internationally revered for Concert Films...

Wednesday, Sep. 19, 2018

Spittn Image Creative Director Shawnette Heard and up-and-coming director...

MySHOOT Profiles

John Komnenich
Director, Editor

Director
Ky Dickens
Cinematographer, Director
Daniel Azarian Photo
Director, Editor

MySHOOT Company Profiles

Top