In today’s tech-driven world there is a vast amount of information available to consumers, yet personal finance remains an overwhelming and complicated topic. Recognizing this, NerdWallet, a personal finance resource that helps consumers find the best credit card offers, insurance and other financial products, just launched its first-ever national campaign showcasing its intuitive, data-driven options. Created by Blackbelt and Anonymous Content Director Casey Storm, the humor-driven digital and broadcast campaign is titled “Nothing Beats Knowing."
Title: "Nothing Beats Knowing”
Client: NerdWallet
VP Marketing: Stephanie Wei
Head of Brand Marketing: Jeehyang Leung
Head of Integrated Marketing: John Russ
Brand Marketing Leader: Ariana Hellebuyck
Lead of Video: Rob Nikzad
Director of Design: Stephen Ervin
Growth Marketing: Elyse Klein
Senior Visual Designer: Zachary Scott
Agency: Blackbelt
Head of Creative Production: Brian Tucker
Executive Creative Director: Karl Dunn
Head of Client Service: Shaun Kilian
Strategist: Andrew Clarke
Art Director: Mark Chila
Director: Casey Storm
Production Company: Anonymous Content / Asymetric
Producer: Jason Aita
Executive Producer: Ayelet Weinerman
Editorial: Arcade Edit
Editor: Sean Lagrange
Colorist: Gregory Reese
Music Company: Echolab
Music Producer: Gavin Little
Composer: Steve Lynch
Sound Designers: Gavin Little, Joe McHugh
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More