Director Ringan Ledwidge, Leo Burnett Deliver "Commencement" For Bank of America
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Robert Goldrich4302 views
This Bank of America commercial, “Commencement,” directed by Ringan Ledwidge of Rattling Stick for Leo Burnett, expresses hope for a brighter future in post-pandemic America.
“I really wanted to capture the spirit that runs through the country,” Ledwidge says of his vision for the spot. “It was important that the locations, although free of people, resonated emotionally, felt familiar and all-encompassing. I guess in a way they’re a reminder of the wonderful things we do and one day, step by step, will do again.”
Filming open fields, directing from afar and via Zoom, Ledwidge ensured the brand could shoot safely and remain “made in America.” Adding to the inspirational nature of the piece was a voiceover address delivered by Viola Davis.
Client Bank of America Agency Leo Burnett Liz Taylor, global chief creative officer; Andre Santa Cruz, Caio Batista, creative directors; Sue Desilva, executive creative director Mick McCabe, global chief strategy officer; Nicole Hayes, EVP, director of strategy; Dominic Hanley, SVP, strategy director; Ashley Geisheker, executive producer; Kimberly Cowie, sr. producer; Nancy Parnell, creative resource director. Production Rattling Stick Ringan Ledwidge, director; Joe Biggins, partner, exec producer; Jeff Shupe, exec producer; Richard McIntosh, head of production; Joey Zadwarny, line producer; Sean Curtis, associate producer. Adam Arkapaw, DP; Justin Charbonnet, 1st AD; Devon Wright, production supervisor; Bailey Padgett, assistant production supervisor. Editorial Work Editorial Rich Orrick, editor. VFX Parliament Color & Finish Harbor Picture Co. Elodie Ichter, colorist. Music KO Music Philip Kay, composer. Audio Post Harbor Picture Co. Mark Turrigiano, engineer.