Director Jake Scott, Super Serious Make "Meat History" For Impossible Foods
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Robert Goldrich2165 views
Super Serious, the new venture co-founded by Terry Crews and ad vets Paul Sutton and Matt O’Rourke, turned out this 90-second commercial, “Making Meat History,” for Impossible Foods.
Directed by Jake Scott of RSA Films, the musical spot imparts a history lesson spanning the centuries which leads up to the new meat--made from plants.
“Making Meat History,” which premiered last night (6/11) on the Tony Awards telecast, kicks off Impossible Foods’ summer marketing effort.
Client Impossible Foods Creative Super Serious Terry Crews, Matt O’Rourke, Paul Sutton, co-founders. Production Company RSA Films Jake Scott, director; Luke Ricci, president; Buddy Brakha, exec producer; Tobias Schleissler, DP; Morna Ciraki, line producer; Happy Massee, production designer