There’s a lot of things that make California great. But to us, it’s the people. The people who work late nights and extra shifts, the people who came here to start something, the people who do it all with grit and grace. We want to celebrate them as the #BestofCalifornia.
According to Director Chantal Anderson, “I became a filmmaker because I want to honor and celebrate the resilience, electricity, and strength of the human spirit. That’s exactly what I see this film is about, and what I love sharing with the entire California community.”
Running Time: :30 | Debut Date: March 30, 2022
SPW Credits
Client: Blue Shield of California Vice President Marketing: Blair McGrain, Senior Director Brand, Advertising and Sponsorships: Suzanne Buffington, Senior Brand Strategist, Advertising: Betsy Belotti, Senior Brand Strategist: Dre Kentopian
Agency: BSSP Executive Creative Director: Sinan Dagli, Creative Director/Writer: Robyn Tenenbaum, Associate Creative Director, Art Direction: Ricardo Gurgel, Copywriter: Forrest Quinn, Art Director: Sarah Johnson, Head of Account Management: Mark Yee, Account Supervisor: Megan Siewert, Account Executive: Gustavo Feria, Senior Producer: Cade Wallace, Head of Production: Liz Corsini
Director: Chantal Anderson, Director of Photography: Drew Bienemann, Senior Producer: Ronit Averni, Project Manager: Jessica Anderson, Production Designer: Bethany Struble, 1st AD: Brian Cresto, 2nd AD: Dante Cotto-Acevedo, Wardrobe Stylist: Jensen Edmondson, Hair and Makeup: Alix Isom
Editorial, VFX, and Finishing Company: EXILE Editor: Stephania Dulowski, Executive Producer: Sasha Hirschfeld, Senior Producer: LauRenn Reed, Editor Assistant: Juan Stack, Visual Effects Supervisor: Dino Tsaousis, Flame Assistant: Adam Greenberg, Senior VFX Producer: Mike Tockman
Final Color: Ethos Studio Colorist: Kaitlyn Battistelli, Producer: Samantha Cesan
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
