Director Errol Morris, Venables Bell + Partners Make Guacamole For Chipotle
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Robert Goldrich2085 views
Chipotle and agency Venables Bell + Partners have launched the third iteration of the “Behind the Foil” documentary-style TV campaign in collaboration with famed documentarian Errol Morris of Moxie Pictures.
Behind the Foil features unfiltered testimonials from real team members about the impact Chipotle has had on their lives, as well as a glimpse into daily preparation using real ingredients and classic culinary techniques, a key differentiator for Chipotle. The campaign puts transparency at the forefront without employing typical advertising tools like scripts or music.
The latest campaign features five Chipotle restaurant team members: Cheyenne, Christina, Ehan, Shawn, and Skye. In this spot, we meet Cheyenne as she prepares and talks about guacamole.
Client Chipotle Agency Venables Bell + Partners Paul Venables, founder; Will McGinness, partner, chief creative officer; Kate Marceau Jeffers, president/partner; Hilary Coate, head of production; Dennis McKinley, executive producer; James Duffy, Greg Coffin, creative directors; Diego Zelaya, sr. art director; Michael Ng, sr. copywriter. Production Moxie Pictures Errol Morris, director; Robert Fernandez, exec producer; Jodi Fisher, head of production; Julie Bilson Ahlberg, producer. Editorial Arcade Edit Kim Bica, editor; Crissy DeSimone, exec producer; Wendy Umanzor, producer.