Apple, Los Perez Team On Wrestling Match That's Epic, Cultural and Cinematic
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Robert Goldrich1921 views
Apple has turned out its first-ever Shot on iPhone campaign produced entirely in Mexico with this film titled Huracán Ramírez vs. La Piñata Enchilada, pitting a retired luchador (a Lucha Libre freestyle wrestler) who dons his iconic mask once more to fight against a vengeful piñata that is terrorizing Mexico.
The film pays homage to a sport that’s part of the Mexican culture while demonstrating the cinematic prowess of the iPhone 14 Pro.
Huracán Ramírez vs. La Piñata Enchilada was directed by Los Perez, the filmmaking duo consisting of Tania Verduzco and Adrian Perez, for agency TBWA\Media Arts Lab LATAM.
Client Apple Agency TBWA\Media Arts Lab LATAM Production Company The Lift Los Perez, director; Alexis Zabe, DP. Music Kenny y Los Eléctricos; Nortec Collective; "Revueltas" by Xalapa Symphony Orchestra