Friday, September 21, 2018
You are here:

Publicis Italia Promotes Date-Escape Jeans For Diesel

By

Robert Goldrich
Monday, Mar. 12, 2018

1804 views

Log in or register now!

For those who have been trapped in dismal first dates, Diesel has created JoggJeans, a denim made for running away. In this online film titled Made To Run Away--directed by Mauro Chiarello via production house The Family for agency Publicis Italia--a guy goes on a dating streak, meeting all kinds of characters from an ice queen to a man who looks nothing like his profile picture, which is of a woman.

You can extricate yourself from these nightmarish dates by preparing with the right gear--wear your JoggJeans, get up and get away. 

However, JoggJeans don’t always produce the desired result as our protagonist guy seemingly runs into the perfect match. She doesn’t agree, though. Clad in JoggJeans, she runs away from him.

Credits

Client Diesel Agency Publicis Italia Bruno Bertelli, global chief creative director, Publicis Worldwide; Cristiana Boccassini, chief creative officer; Milos Obradovic, Mihnea Gheorghiu, global digital creative directors; Costanza Rossi, creative supervisor; Hugo Wahledow, art director; Claudia Illan, copywriter; Alice Crovato, producer. Production The Family Marco Prestini, director; Mauro Chiarello, DP; Fabrizio Squeo, Samuele Schiavo, editors. Postproduction/Color Band Adriano Mestroni, colorist. Music “Funk Rock Music” Music Design, Editing and Sound Design Top Digital

Genre: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/75493/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/75493/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/75493/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/75493/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Sep. 21, 2018

New York/Los Angeles/San Francisco-based content creation studio/...

Friday, Sep. 21, 2018

L.A.-based director Cassandra Brooksbank has joined Great Guns for global...

Thursday, Sep. 20, 2018

Mike Wente has been named chief creative officer of San Francisco-based...

Thursday, Sep. 20, 2018

Genius has been an awards revelation for cinematographer Mathias Herndl,...

Thursday, Sep. 20, 2018

Comcast and 21st Century Fox will settle their battle for control of...

Thursday, Sep. 20, 2018

Matt O’Rourke has joined 22squared as chief creative officer, reporting to...

Recent SPW Releases

Thursday, Sep. 20, 2018

SAG-AFTRA today called a strike against advertising agency Bartle Bogle...

Thursday, Sep. 20, 2018

Still/Life , director Josh Hayward’s new short film, describes a rebirth...

Wednesday, Sep. 19, 2018

Renowned Director Nick Wickham, internationally revered for Concert Films...

Wednesday, Sep. 19, 2018

Spittn Image Creative Director Shawnette Heard and up-and-coming director...

Wednesday, Sep. 19, 2018

Eleven Mixer Ben Freer highlights the diverse array of hospitality...

MySHOOT Profiles

Blair Hayes
Director

Director
David Orr
Director
Stewart Cohen / SCPictures
Director

MySHOOT Company Profiles

Top