Shark Week
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The A Team Helps The Home Depot Take A Brand Integration Bite Out o...
Category:Celebrating this year’s Shark Week, Discovery and The Home Depot have invited a rather unusual, yet fitting guest to join in on a couple’s backyard festiviti
By: Robert Goldrich
Views: 2818
3 years ago
3 years ago
The A Team Helps The Home D...
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“Shark Week’” Integrated Promos for Discovery Channel
Category:To promote another highly anticipated “Shark Week” alongside two of its official sponsors, Discovery Channel returned to 2C Creative for a pair of promo integrations starring the one-and-only Bob the Shark. 2C, which has become an expert resource in brand integrations, worked with Discovery last year in teaming Bob the Shark with official “Shark Week” beer sponsor, Redd’s Apple Ale.
By: Priority PR
Views: 3242
8 years ago
8 years ago
“Shark Week’” Integrated Pr...
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2C Promo Integration: Discvovery's Shark Week & Redd'...
Category:Gearing up for its iconic “Shark Week,” Discovery Channel called on creative agency 2C to collaborate on an integrated promo starring comedy skit character Bob the Shark (“Shark After Dark”) and official “Shark Week” beer sponsor, Redd’s Apple Ale. The spot, conceptualized and written by 2C’s Ben Frank, uses humor and campiness to capture the immense pop culture appeal of the annual television event and allure of Redd’s Apple Ale.
By: Brada PR
Views: 1877
9 years ago
9 years ago
2C Promo Integration: Discv...