Sunday, December 17, 2017
You are here:

2C Promo Integration: Discvovery's Shark Week & Redd's Apple Ale

By

Kristien Brada-...
Tuesday, Aug. 12, 2014

1249 views

Log in or register now!

Gearing up for its iconic “Shark Week,” Discovery Channel called on creative agency 2C to collaborate on an integrated promo starring comedy skit character Bob the Shark (“Shark After Dark”) and official “Shark Week” beer sponsor, Redd’s Apple Ale. The spot, conceptualized and written by 2C’s Ben Frank, uses humor and campiness to capture the immense pop culture appeal of the annual television event and allure of Redd’s Apple Ale.

With a glossy, commercial quality, the promo takes viewers into the classic tropical party scene, with revelers enjoying poolside festivities. That is, until Bob the Shark crashes the party and shakes things up with a surprise Redd’s Apple Ale tug-of-war. Delivering a custom, turn-key package from concept to post, 2C did everything from writing the script and casting the spot’s actors to finding the location, shooting on an Arri Alexa camera and editing it all together seamlessly.

Credits

Discovery
Senior Vice President, Marketing – Lara Richardson
Vice President, Branded Content – Jennifer Pennybacker
Production Manager – Matt Schoepfer

2C
Chris Sloan – Chief Creative Officer
Brian Eloe – Director and Creative Director
Senior Writer/Producer – Ben Frank
Director of Operations – Frank Quadreny
Senior Editor – Jeff Morelli
Graphics – Dmitri Zavyazkin

Collaborators
DP – Bart Tau
Line Producer / Assistant Director – Russell Katzman

Art Director – Jerry Blom

Color Grading – Company 3, Tyler Roth

Discipline: 
Genre: 
Style: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Dec. 16, 2017

The biggest figures and institutions in entertainment have established a...

Saturday, Dec. 16, 2017

Morgan Spurlock's latest documentary will not premiere at the Sundance...

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...

Top