Sunday, December 17, 2017
You are here:

“Shark Week’” Integrated Promos for Discovery Channel


Kristien Brada-...
Wednesday, Jul. 1, 2015


Log in or register now!

To promote another highly anticipated “Shark Week” alongside two of its official sponsors, Discovery Channel returned to 2C Creative for a pair of promo integrations starring the one-and-only Bob the Shark. 2C, which has become an expert resource in brand integrations, worked with Discovery last year in teaming Bob the Shark with official “Shark Week” beer sponsor, Redd’s Apple Ale. This year, the creative agency has produced two brand integrations, bringing Bob the Shark’s signature campiness to all-new scenarios involving Redd’s Apple Ale and Dunkin’ Donuts.

For Redd’s Apple Ale, 2C had to reconnect Bob the Shark with the Redd’s Apple Ale brand in a storyline taking things into a fresh direction and not simply rehashing the same creative. For Dunkin' Donuts, the goal was to use Bob the Shark to create an authentic spectacle with the aim of inviting beach goers to participate in the tasty social media stunt.



Senior Vice President, Marketing – Lara Richardson
Vice President, Branded Content – Jennifer Pennybacker
Production Manager – Matt Schoepfer


Chief Creative Officer – Chris Sloan
Director and Creative Director – Brian Eloe
Senior Writer/Producer – Ben Frank
Director of Operations – Frank Quadreny
Senior Editor – Jeff Morelli
Graphics – Dmitri Zavyazkin


DP – Bart Tau
Assistant Director – Jimmy Ramirez
Line Producer – Russell Katzman
Art Director – Jerry Blom
Colorist – Herman Nieuwoudt
Visual Effects (Dunkin’ Donuts spot) – Hector Espinosa

Media Type: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Dec. 16, 2017

The biggest figures and institutions in entertainment have established a...

Saturday, Dec. 16, 2017

Morgan Spurlock's latest documentary will not premiere at the Sundance...

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...