Saturday, May 26, 2018
You are here:

“Shark Week’” Integrated Promos for Discovery Channel

By

Kristien Brada-...
Wednesday, Jul. 1, 2015

2549 views

Log in or register now!

To promote another highly anticipated “Shark Week” alongside two of its official sponsors, Discovery Channel returned to 2C Creative for a pair of promo integrations starring the one-and-only Bob the Shark. 2C, which has become an expert resource in brand integrations, worked with Discovery last year in teaming Bob the Shark with official “Shark Week” beer sponsor, Redd’s Apple Ale. This year, the creative agency has produced two brand integrations, bringing Bob the Shark’s signature campiness to all-new scenarios involving Redd’s Apple Ale and Dunkin’ Donuts.

For Redd’s Apple Ale, 2C had to reconnect Bob the Shark with the Redd’s Apple Ale brand in a storyline taking things into a fresh direction and not simply rehashing the same creative. For Dunkin' Donuts, the goal was to use Bob the Shark to create an authentic spectacle with the aim of inviting beach goers to participate in the tasty social media stunt.

Credits

Discovery

Senior Vice President, Marketing – Lara Richardson
Vice President, Branded Content – Jennifer Pennybacker
Production Manager – Matt Schoepfer

2C

Chief Creative Officer – Chris Sloan
Director and Creative Director – Brian Eloe
Senior Writer/Producer – Ben Frank
Director of Operations – Frank Quadreny
Senior Editor – Jeff Morelli
Graphics – Dmitri Zavyazkin

Collaborators

DP – Bart Tau
Assistant Director – Jimmy Ramirez
Line Producer – Russell Katzman
Art Director – Jerry Blom
Colorist – Herman Nieuwoudt
Visual Effects (Dunkin’ Donuts spot) – Hector Espinosa

Discipline: 
Genre: 
Style: 
Media Type: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, May. 25, 2018

SHOOT premiered its 16th Annual New Directors Showcase reel at the DGA...

Friday, May. 25, 2018

Flinching when he heard himself described as a man who used power to prey...

Friday, May. 25, 2018

Dattner Dispoto and Associates ( DDA ) has signed DP Tucker Korte and...

Friday, May. 25, 2018

Brand experience agency WRG has brought Jennifer Baker on board in a newly...

Thursday, May. 24, 2018

From Albert Einstein in season one to Pablo Picasso in season two, the bar...

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Recent SPW Releases

Friday, May. 25, 2018

DigitalFilm Tree, an award-winning post production and software...

Thursday, May. 24, 2018

Hawk-Woods, innovative developer of broadcast power solutions, has...

Thursday, May. 24, 2018

Sony Pictures Entertainment (SPE) recently completed a 4K restoration of...

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Top