Stephen Arnold Music, the World Leader in Sonic Branding, has announced an expanded edition of “Waking Up My Day.” Three exciting new song versions have been added to the morning audio/video image campaign, providing local stations with a creative and cost-effective marketing toolkit that makes the most of their morning newscast promotions.

The “Waking Up My Day” package has already been picked up in more than 80 markets since its launch in Spring 2015. In addition to the original male and female vocal versions, this vibrant morning anthem is now available in three fresh variations including:

See the entire Waking Up My Day package here:

“Waking Up My Day,” a market exclusive campaign, is chock full of memorable hooks that help propel viewers into an energetic morning. It includes 30s/20s/15s/10s/IDs, plus full sing, donut, tag and instrumental versions. Custom lyrics are available as well.

Growing Viewers, Generating Revenue
“Waking Up My Day” was created to help local stations grow viewership and generate additional revenue during the crucial morning news slot. After an enthusiastic reception for the original package, the new song versions are expected to speed adoption in remaining markets.

“We’ve built on the success of ‘Waking Up My Day’ to make it even more appealing to local TV stations,” Chad Cook, Vice President, Creative for Stephen Arnold Music says. “This is a cost-effective, turnkey bundle that connects with viewers when they need their local stations most: to start their morning with the latest updates on traffic, weather, and top stories of the day.” 

About Stephen Arnold Music
Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music’s creativity is experienced every day in more than 100 million homes throughout the U.S. Based in Dallas with offices in San Diego and New York, with additional recording studios in Santa Fe, “The World Leader In Sonic Branding™ has more than 20 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, film production studios and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape.

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