barrettSF Taps Snoop Dogg for WWE® 2K18
Now in its fourth year with 2K, creative agency barrettSF continues bringing a new level of intrigue to its ad campaign, “Be Like No One,” for the WWE® 2K18 video game franchise.
“Be next. Be N-X-T. Be different. Be weird.” These are the opening words of a voiceover by none other than global entertainment icon Snoop Dogg – a member of the WWE Hall of Fame – as images of popular WWE and NXT® Superstars display what it is that makes them like no one else – including everything from their unique styles to signature catchphrases or gargantuan size.
“Being a WWE Superstar is all about creating a memorable character that stands out,” said Todd Eisner, creative director at barrettSF. “WWE 2K18 is the only place where those characters are yours to control.”
WWE 2K18, is available for pre-order before its worldwide release on 10/17.
