2C 2.0 Promo Campaign for MLB’s Wild Card Series on ESPN and ABC
By
Brada PR3118 views
To promote its telecast of the MLB Wild Card Series, ESPN worked in collaboration with agency 2C 2.0 around the idea of “Fall Frenzy,” a multi-sensory-overload-level creative campaign with a series of spots that make you see, hear and feel the Frenzy. The concept was a custom shot-by-shot, multi-layered treatment inspired by 90’s grunge rock poster art to capture what makes this postseason unique: more teams, more pressure, more stars. Together, ESPN and 2C 2.0 created a home-run campaign that truly embodies the elevated excitement and the unexpected nature of fall baseball this year. Executed by a talented, curated team of designers, animators and editors spanning 2 countries and 5 time-zones, the campaign includes both English and Spanish versions, cut-downs and radio.
ESPN
Sr VP Marketing: Laura Gentile
VP Sports Marketing: Emeka Ofodile
VP Sports Marketing: Michelle Bella
Marketing Manager: Daniel Martinez
Marketing Coordinator: Juliana Araque
Senior Director ESPN Grande & Leonard: Ryan Campbell
Director ESPN Grande & Leonard: Mike Dominguez
Associate Director ESPN Grande & Leonard: Shaun Leska
Associate Director Marketing Production: Matt Cheron
Senior Coordinating Editor: Grayson Sedory
Writer/Producer ESPN Grande & Leonard: Brad Ross
Writer/Producer ESPN Grande & Leonard: Brian Nasti
2C 2.0
President/Owner: Chris Sloan
Operations Manager: Bob Cobb
Creative Director/Writer: Cheryl King
Tease Editor: Victor Otero
Concept Editor: Dan Perry
Designer: Nick Ford
Animator: Alberto Garcia
Animator: Jovan Nedeljkovic
Animator: Jessica Musumeci
Audio Engineers: Cesar Haliwa & Andy Stermer
