2C 2.0 Promo Campaign for MLB’s Wild Card Series on ESPN and ABC
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Brada PR3091 views
To promote its telecast of the MLB Wild Card Series, ESPN worked in collaboration with agency 2C 2.0 around the idea of “Fall Frenzy,” a multi-sensory-overload-level creative campaign with a series of spots that make you see, hear and feel the Frenzy. The concept was a custom shot-by-shot, multi-layered treatment inspired by 90’s grunge rock poster art to capture what makes this postseason unique: more teams, more pressure, more stars. Together, ESPN and 2C 2.0 created a home-run campaign that truly embodies the elevated excitement and the unexpected nature of fall baseball this year. Executed by a talented, curated team of designers, animators and editors spanning 2 countries and 5 time-zones, the campaign includes both English and Spanish versions, cut-downs and radio.
ESPN
Sr VP Marketing: Laura Gentile
VP Sports Marketing: Emeka Ofodile
VP Sports Marketing: Michelle Bella
Marketing Manager: Daniel Martinez
Marketing Coordinator: Juliana Araque
Senior Director ESPN Grande & Leonard: Ryan Campbell
Director ESPN Grande & Leonard: Mike Dominguez
Associate Director ESPN Grande & Leonard: Shaun Leska
Associate Director Marketing Production: Matt Cheron
Senior Coordinating Editor: Grayson Sedory
Writer/Producer ESPN Grande & Leonard: Brad Ross
Writer/Producer ESPN Grande & Leonard: Brian Nasti
2C 2.0
President/Owner: Chris Sloan
Operations Manager: Bob Cobb
Creative Director/Writer: Cheryl King
Tease Editor: Victor Otero
Concept Editor: Dan Perry
Designer: Nick Ford
Animator: Alberto Garcia
Animator: Jovan Nedeljkovic
Animator: Jessica Musumeci
Audio Engineers: Cesar Haliwa & Andy Stermer
