Top Spot of the Week
A perverse twist saved by a happy ending marks this :30 promoting insurance firm Instant Auto. Conceived by a team from Scottsdale, Ariz.-based New and Improved Advertising, the ad opens on a smiling family, the Clarks, who are right out of a '50's sitcom. A mom, dad and young son emerge from...
You're not supposed to wake up a sleepwalker. But what about if he or she is "sleep driving?" And what if that person runs out of gasoline in the middle of his or her dream?
Those questions are tongue-in-cheek offshoots from the humorous premise behind a Lexus spec spot, "REM," conceived...
In recent weeks, SHOOT has featured anti-tobacco spots in its "The Best Work You May Never See" gallery that have departed from the shock-value norm in order to appeal to adults through their children. These calmer, thoughtful, almost idyllic approaches—embodied in "Anthem" via Arnold...
Miller High Life Beer is more than just a beverage; it also can help your TV set reception, in this spot out of Dentsu/Young & Rubicam, Taipei, Taiwan. That's the offbeat lesson learned by a couch potato who's watching a basketball game in the comfort of his living room. Suddenly the picture...
Shopping online is all about convenience. Returning or exchanging online purchases is not—or at least it wasn't, until now. In "Robot," which was created by Foote, Cone & Belding (FCB), New York, and directed by Mark Dippé of San Francisco-based Pandemonium, the United States Postal Service...
A couple of notable anti-tobacco messages have recently departed from the scare tactics norm and adopted a calm, thoughtful approach in appealing to the minds and hearts of adults through children. The first was spotlighted in "The Best Work You May Never See" Gallery last month (SHOOT, 1/28, p...
A calming lullaby accompanies an afternoon drive as we see a car navigate the twists and turns of a country road. The idyllic mood is shattered as a tire blows out. A wild ride ensues as the driver struggles to retain control of the vehicle, but to no avail. The speeding automobile veers onto a...
If you put one of the top basketball players in the world in a one-on-one game against a Velociraptor, who do you think would win? Foote, Cone & Belding (FCB), Chicago, put that theory to the test in "Raptor vs. Raptor," a :30 for Gatorade Fierce, directed by Steve Beck of Industrial Light+...
A regional restaurant chain typically offers a TV advertising menu consisting of smiling waitresses and appetizing shots of food. Sometimes the entrée is spinning. Perhaps there's a quick-cut glimpse of tomato slices flying through the air. And watch for a close-up of steam rising off a hot meal...
Getting short of breath on a first date might be a priority for a young, healthy male with raging hormones. But in this case, it kills romance before it even has a chance to begin.
In "Pete Nisserman,"—a client-direct :30 for the New York Sports Clubs (which has franchised into other East...