Friday, Sep. 1, 2000

It's the classic set-up for a porn film: Women break things in their apartments so that the sexy superintendent will come to fix them. Then bau-ch-ch-bau-bau ... let the games begin. But it's not a skin flick we're talking about here; it's a commercial for Levi's 569 Loose Straight Jeans, out of...

Friday, Aug. 25, 2000

Popular storybook character Curious George has endeared himself to generations of children and adults alike. Now, the adventures of an animated Curious George are the highlight of a charming commercial for MasterCard out of McCann-Erickson, New York.

Meant to tout the client's automatic...

Friday, Aug. 18, 2000

Sometimes you get that overwhelming need to tell the world just how wonderful your new love object is.

That's the premise of the new :30 Volkswagen spot "Spread the Joy," directed by Tom Kuntz and Michael Maguire of bicoastal/ international Propaganda Films via Arnold Communications,...

Friday, Aug. 11, 2000

Happy scenes of kids being kids—climbing trees, picking up seashells, playing in the backyard—take a dramatic mood swing to unnerving and a bit frightening in "Live Forever," an American Cancer Society PSA directed by Ray Dillman of bicoastal Gartner, for Austin, Texas, agency GSD&M.

...

Friday, Aug. 11, 2000

It's time for that feel-good Home Shopping Network-like experience in which a warm, loving TV hostess touts an amazing product, fields phone calls from satisfied customers and then closes the deal as evidenced by an ever-increasing number of "items sold."

However, this sales session takes...

Friday, Aug. 11, 2000

The last time we saw Lee Dungaree's spokesdoll, Buddy Lee, he was riding the backs of wild animals and hobnobbing with celebrities. In the latest campaign out of Fallon, Minneapolis, for the denim retailer, the 12-inch man of action appears in a DJ contest and wins. Excellent!

The :30 "...

Friday, Aug. 4, 2000

A product demonstration commercial for a golf club shaft is not typically the stuff from which agency creative dreams are made. But Phoenix-based advertising shop E.B. Lane managed to bring something new and different to that proposition in this :60 for Scottsdale, Ariz.-based golf shaft and...

Friday, Aug. 4, 2000

Thanks to a new mattress, at last you're getting a good night's sleep. But what about your former sleeping aids? You may be resting, but counting sheep are congregating on the lawn beneath your window, demanding to know why their services are no longer needed.

This is the premise of Serta...

Friday, Aug. 4, 2000

CLIENT

Barron's.

PRODUCTION CO.

Straw Dogs, Los Angeles.

Jesse Dylan, director; Harris Savides, DP; Craig Rodgers, executive producer; John Benet, producer. Shot at Broadway Studio, Astoria, N.Y.

AGENCY

Angotti, Thomas, Hedge,

New York.

...

Friday, Aug. 4, 2000

CLIENT

Kia Motors America/Kia Spectra.

PRODUCTION CO.

Promiseland, Hollywood.

Steve Kessler, director; Amir Hamed, DP; Lesa Lakin, executive producer; Lara Pillar, producer, "Drive In"; Paul Mannix, producer, "Cruising." "Drive In" shot on location in Azusa, Calif. "...

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