Mother in New York has hired Nedal Ahmed as executive creative director. Ahmed starts her new role this month and joins Karla Mileski and Gustavo Dorietto as the New York office’s ECDs.

Ahmed joins from Google Creative Lab where she has been working on Google’s Pixel brand since the start of the year as a creative director. Prior to Google, Ahmed served as a creative director at Wieden+Kennedy Tokyo where she led creative on accounts including Nike, Tinder and IKEA.

The move to Mother marks Ahmed’s return to U.S.-based agency life, having spent the past four years sharpening her creative skills across Europe and Asia.

Oriel Davis-Lyons, chief creative officer at Mother said, “Our ambition is to build a company where the world’s most creative people do iconic and impactful work. But also to do it in ways that make our children proud. Nedal not only has a global record of effective, awarded, and highly crafted work but also is a natural mentor with a real desire to help grow the next generation of talent. We’re very fortunate to have her join us.”

Ahmed brings to Mother over a decade of experience creating impactful work centered in authenticity. Her ability to spark cultural conversation through creativity will greatly benefit Mother’s next generation of young creatives. Arguably her most notable work to date is “The Talk” for P&G, which was created during her time at BBDO New York. “The Talk” created a foundation for important conversations to occur about prejudice in America. It won some of the industry’s most coveted awards, including an Emmy.

On her new role at Mother, Ahmed said: “There’s a great sense of momentum and creative energy brewing at Mother New York. The mission is clear, the right people are in place and exciting clients are coming on board. I believe 2024 is going to be a great year for Mother, and I’m really excited to be part of this next chapter.”  

Since Davis-Lyons’ appointment to CCO this past January, he has continued to build a diverse department of local and global talent to service Mother New York’s growing roster of clients. The department recently announced seven new creative hires in addition to winning the Wall Street Journal in a competitive pitch.