Rudi Schwab has come aboard the directorial roster of BODEGA for U.S. representation spanning commercials and branded content.

Schwab and BODEGA are kicking off their partnership with a campaign out of indie agency LERMA/Dallas. His body of work includes such brands as Google, AT&T, HP and Gillette.

Schwab began his career in Los Angeles as a celebrity and fashion photographer before making the move to directing commercials. Prior to joining BODEGA, he had been repped in the advertising arena by production house Eleanor.

“Rudi and I have been friends since just out of college” said BODEGA L.A. executive producer Taylor Ferguson. “I’ve been championing his talent for years. I’ve also been patiently waiting for the timing to line up when he and I could work together and here we are!”

Schwab shared, “I’m thrilled to be reunited with my friends Taylor, Mark [EP Kovacs], and Erin [EP Tauscher]. Taylor and I began our careers together, and there’s a unique kind of satisfaction in working alongside people who are like family. It’s a wonderful reunion, and I look forward to our future endeavors together at Bodega.”

Content creation studio BODEGA maintains bases of operation in New York, Los Angeles and San Francisco.