Monday, November 19, 2018
You are here:

Top Spot of the Week: TBWA\Sydney, Goodoil Director Nathan Price Pull Wool In Front of Our Eyes

By

Robert Goldrich
Wednesday, Sep. 5, 2018

1100 views

Log in or register now!

The Woolmark Company has launched a global consumer awareness campaign to educate a new generation of consumers on the performance benefits of Australian Merino wool, focusing on breathable wool performance and athleisure wear. Centerpiece of the campaign--from TBWA\Sydney--is this film that tells the story of a synthetic world that has forgotten how to live naturally. Instead of embracing natural fabrics, its people wear artificial, unbreathable clothing made from the coats of a strange new breed of synthetic sheep. Frustrated with this stifling, fake world, the story’s heroine seeks out the natural world hiding just beyond the smoggy horizon.

Nathan Price of Goodoil Films, Sydney, directed this “Live and Breathe” film which rolls out worldwide across New York, San Francisco, London, Shanghai and Tokyo.

“A new generation of consumers are now expecting more from their purchases and Merino wool’s combined performance properties and eco-credentials are primed to meet this expectation. Our global campaign reminds consumers of wool’s natural benefits which cannot be matched by any other fiber,” said Stuart McCullough, managing director of The Woolmark Company. 

“‘Live and Breathe’ is a big platform idea that can inspire innovation and communication for years to come,” added Andy DiLallo, chief creative officer, TBWA\Sydney.

“It’s not often we have the opportunity to produce global campaigns based in Sydney. We are very proud that we will play a part in promoting Australian Merino wool to a new generation of global consumers,” said Paul Bradbury, CEO, TBWA\Australia.

Credits

Client The Woolmark Company Agency TBWA\Sydney Andy DiLallo, chief creative officer; Kat Alvarez-Jarratt, Doug Hamilton, creative directors; Pete Critroni, art director; Lisa Brown, head of production; Chris Mawson, head of design; Madeline White, producer; Paul Hughes, designer; Razif Djamaluddin, digital designer; Matt Springate, chief strategy officer. Production Goodoil Films Nathan Price, director; Sam Long, Juliet Bishop, exec producers; Ginny Loane, DP; David Mark Lee, art director. Editorial ARC edit Pete Sciberras, editor. Music Squeak E Clean Productions, L.A. Sound Design TBWA Sydney Beau Silvester, sound design. Post/VFX ALT VFX Jay Hawkins, VFX supervisor; Aborah Buick, exec producer; Jayce Alewell, VFX coordinator; Matthew Chance, head of 3D. Color Trish Cahill, colorist.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/77623/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/77623/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/77623/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/77623/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Nov. 19, 2018

California’s Film & TV Tax Credit Program 2.0 continues to attract big...

Monday, Nov. 19, 2018

Steven Spielberg teased Kathleen Kennedy and Frank Marshall about the...

Sunday, Nov. 18, 2018

"Fantastic Beasts: The Crimes of Grindelwald" crawled, slithered and flew...

Saturday, Nov. 17, 2018

One of the largest outside Democratic groups says ramped-up spending on...

Saturday, Nov. 17, 2018

Standing amid the charred foundations and burned-out movie sets of...

Saturday, Nov. 17, 2018

Mark Wahlberg may be known for his tough-guy image thanks to movies...

Recent SPW Releases

Monday, Nov. 19, 2018

Madison Beer’s new single “Hurts Like Hell ft. Offset” makes its debut in...

Friday, Nov. 16, 2018

Sound Lounge is expanding its Film + Television division, which provides...

Friday, Nov. 16, 2018

Creative boutique Chapter Four recently applied its expertise in spatial...

Friday, Nov. 16, 2018

Box office hit, Venom , from Columbia Pictures, was among the first films...

Friday, Nov. 16, 2018

Netflix today announced that it will produce the animated feature film,...

Friday, Nov. 16, 2018

In a bright and fantastic animation by Lucky Post ’s Seth Olson, a man...

MySHOOT Profiles

docter twins
Director
Josh Ausley DP
Cinematographer

Audio, Music and Sound Design

MySHOOT Company Profiles

Top