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Top Spot of the Week: R/GA, Tool Director Floyd Russ Activate Kiss Cam For Ad Council’s “Love Has No Labels” Campaign

By

Robert Goldrich
Wednesday, Feb. 15, 2017

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In partnership with the Ad Council, R/GA launched “Fans of Love,” the third installment in the iconic, Emmy-winning Love Has No Labels campaign. This newest video puts a twist on the traditional sports stadium jumbotron “kiss cam” by replacing it with an unbiased camera depicting positive expressions of love, unity, diversity and acceptance across race, religion, gender, sexuality, ability and age.

Floyd Russ from Tool of North America directed “Fans of Love,” which was shot by DP Gregory Wilson and edited by Robert Ryang of Cut+Run. 

Credits

Client Ad Council/Love Has No Labels Agency R/GA Nick Law, vice chairman, global chief creative officer; Chris Northam, Eric Jannon, group executive creative directors; Chris Joakim, Mike Donaghey, creative directors; Alberto Portas, Alfredo Adan, creatives; Daniel Diez, EVP, global chief marketing officer; Cindy Pound, executive production director; Jeff Skutnik, executive producer; Kat Friis, executive production director, content studio; Ashlye Vaughan, sr. content producer; Dylan Viner, group director, strategy; Dave Surgan, strategy director; Amy McEwan, strategist. Production Tool of North America Floyd Russ, director; Gregory Wilson, DP; Elyciphus Siler, line producer; Sarah Di Leo, Nancy Hacohen, exec producers.  Editorial Cut+Run Robert Ryang, editor; Dan Gutterman, assistant editor; Ivannah Flores, producer; Lauren Hertzberg, exec producer. Color The Mill NY Damien Van Der Cruyssen, colorist; Natalie Westerfield, color producer. VFX Cut+Run Joseph Grosso, lead artist; Matt Dolven, 2nd lead; Ivannah Flores, Wendy Garner, post producers. Audio Nylon Studios Rob Ballingal, sound mixer; Halle Petro, producer; Christina Carlo, exec producer.

Category of ScreenWork: 

560x349

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640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/70584/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/70584/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/70584/1280x750" frameborder="0" allowfullscreen></iframe>
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