Friday, December 14, 2018
You are here:

Top Spot of the Week: Biscuit Director Steve Rogers, BBDO NY Take A "Shot" For AT&T

By

Robert Goldrich
Thursday, Nov. 29, 2018

509 views

Log in or register now!

A young man sinks the winning shot in a basketball game to the delight of the home crowd. 

But in the post-game locker room, the story takes a turn as the hardwood hero, now alone, is confronted by two men in suits. A fight ensues in which the lad throws one of the men literally through a wall. The other guy retaliates, slamming the basketball player against a wall of gym lockers. It’s then revealed that our game-winning jump shooter is a robotic creature. Now disabled, he is dragged out of the locker room by the authorities.

A super simply reads, “From sports drama to sci-fi,” underscoring the wide range of entertainment fare available through AT&T.

Titled “Shot,” this cinema ad continues AT&T’s “More for your thing” campaign from BBDO New York. This past summer, AT&T debuted a series of cinema spots which blended movie genres in completely unexpected ways--romance and horror in “Surprise” and suspense and a musical in “Bus.”  The campaign has AT&T in partnership with NCM (National Cinema Media).

Steve Rogers of Biscuit Filmworks directed “Shot.”

Credits

Client AT&T BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Matt MacDonald, group executive creative director; David Povill, David Cuccinello, executive creative directors; Kevin Mulroy, Dan Kenneally, creative directors; Julie Collins, group executive producer; Jessica Coccaro, executive producer; David Rolfe, director of integrated production. Production Biscuit Filmworks Steve Rogers, director; Shawn Lacy, partner/managing director; Jeff McDougall, Holly Vega, exec producers; Rachel Glaub, Mercedes Allen, heads of production; Karen O’Brien, line producer; Adam Arkapaw, DP; Bruce McCloskey, production designer. Editorial Work Editorial Rich Orrick, editor; Chris O’Brien, assistant editor; Jane Dilworth, Erica Thompson, exec producers; Jamie Lynn Perritt, producer. Telecine Company 3 Tim Masick, colorist; Keven Breheny, producer. VFX KEVIN Tim Davies, executive creative director/partner; Mike Dalzell, head of CG/CG supervisor; Sue Troyan, sr. exec producer/partner; Jami Schakel, VFX producer. Music/Sound Design JSM Music, New York Joel Simon, chief creative officer, composer; Jeff Fiorello, exec producer; Nathaniel Morgan, Jason Krebs, composers; Nathan Kil, sound designer. Audio Post Sonic Union, New York Paul Weiss, engineer; Justine Cortale, Pat Sullivan, producers.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Dec. 13, 2018

Droga5 has elevated several executives and made multiple new hires. The...

Thursday, Dec. 13, 2018

Adrian Rossi, former ECD at AMV BBDO London, is joining Grey London as...

Thursday, Dec. 13, 2018

Director/producer George Tillman Jr.’s The Hate U Give (20th Century Fox)...

Wednesday, Dec. 12, 2018

Both tender apologia and vigorous justification, Clint Eastwood's "The...

Wednesday, Dec. 12, 2018

Director Ali Ali has joined Little Minx for commercials and branded...

Wednesday, Dec. 12, 2018

In the half-century since the original "Mary Poppins" debuted, we've...

Recent SPW Releases

Thursday, Dec. 13, 2018

A gender-balanced group of top creative leaders have been named to serve...

Wednesday, Dec. 12, 2018

In Walt Disney Pictures’ latest holiday blockbuster, The Nutcracker and...

Wednesday, Dec. 12, 2018

Telestream, a leading provider of workflow automation, processing and...

Wednesday, Dec. 12, 2018

Producers Tim Headington and Theresa Steele Page have teamed up to open...

Wednesday, Dec. 12, 2018

As the creative services industry changes, so too are the companies...

Wednesday, Dec. 12, 2018

The Academy of Motion Picture Arts and Sciences announced today that nine...

MySHOOT Profiles


Director
Award Winning Writer-Director with International Experience
Director, Writer

Cinematographer, Director

Editor

MySHOOT Company Profiles

Top