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70 Miles From Shore with Watson: Woodside Energy and IBM


Michael Moffett
Friday, Sep. 9, 2016


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What better way to demonstrate the capabilities of IBM’s artificial intelligence system, Watson, than to show it working its hardest, and when it really matters?

For the film IBM partnered with oil and gas company Woodside, and creative agency the Barbarian Group, to create ‘70 Miles from Shore with Watson: Woodside Energy and IBM’.

The result is a two-minute journey that shows IBM’s Watson working and learning, on one of the toughest work sites in the world – an oil rig.

SPW Credits

Client: IBM & Woodside
Agency: The Barbarian Group
Production Company: PSN Australia - Taxi Film Production
Director/DOP: Tristan Houghton
Executive Producer: Andrew Wareham
Producer: Mark ‘Bish’ Bishop
Creative Director: Adam Lau
Senior Art Director: Andrew Peet
Executive Producer: Joe Guyt
Business Director: Lauren Hanin
Account Manager: Gage Heyburn
Strategy Director: James Friedman
Woodside Corporate Affairs Adviser: Felicity Kalani
IBM VP Marketing Cognitive Business: Nancy Pearson


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