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Steve Miller Directs "Marco Polo" For GEICO, Martin Agency


Robert Goldrich
Monday, Aug. 1, 2016


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This spot depicts kids playing the game Marco Polo in the swimming pool, the strange twist being that the Marco Polo character is in the water with them. Yet while that’s surprising, what isn’t is that folks save money on their auto insurance premium with GEICO.

Steve Miller of RadicalMedia directed “Marco Polo” for client GEICO and The Martin Agency, Richmond, VA.


Client GEICO Agency The Martin Agency, Richmond, VA Joe Alexander, chief creative officer; Steve Bassett, Wade Alger, group creative directors; Sean Riley, creative director; Ken Marcus, sr. copywriter; Brett Alexander, executive producer; Brian Camp, broadcast producer; Coleman Sweeney, associate broadcast producer; Sara Montgomery, jr. broadcast producer. Production RadicalMedia Steve Miller, director; Gregg Carlesimo, exec producer; Frank Dituri, head of production; Jonathan Dino, producer. Editorial MackCut Ian MacKenzie, editor; Mike Leuis, assistant editor; Gina Pagano, exec producer; Sabina-Elease Utley, producer; Sam Shaffer, sound design. Running With Scissors Drew Neuhart, assistant editor. Postproduction The Mill Fergus McCall, colorist. Finishing/VFX RWS Chris Hagen, Flame artist; Paul Widerholt, Flame assistant; Katherine Leatherwood, post producer. Audio Post Rainmaker Studios Jeff McManus, sr. sound designer; Kristin O’Connor, exec producer, owner; Clinton Spell II, general manager, scheduler



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