Seth Rogen, Evan Goldberg Take Us To "Bananas Town" For Walmart On Oscars Night
The feature filmmaking team of Seth Rogen and Even Goldberg directed this short for Walmart which will air during the Sunday night (2/26) Oscar telecast. Titled “Bananas Town,” this :60 is part of a series of short films, the other two being helmed respectively by movie directors Antoine Fuqua and Marc Forster.
The premise of each short film is around “how every receipt tells a story,” with the directors being challenged to illustrate their vision for one receipt containing bananas, paper towels, batteries, scooter, wrapping paper and a video baby monitor. The three creative films are part of Walmart’s larger multi-year partnership with the Academy Awards that is aimed at highlighting Walmart’s commitment to the art of storytelling. Walmart is also be making a $250,000 donation to The Academy Grants Program for FilmCraft.
Rogen and Goldberg’s piece starts in a classroom where a student launches into a “Bananas” tune, triggering an odyssey that takes us to such venues as a barber shop with scooters, a jazz club where the crooner sings about batteries, and a concert hall where ballerinas perform a tribute to paper towels.
Agency is Saatchi & Saatchi NY.
Client Walmart Agency Saatchi & Saatchi NY Javier Campopiano, chief creative officer; Mike Pierantozzi, Wayne Best, executive creative directors; Blake Enting, head of design; Michael Craven, creative director/copywriter; Scott Bassen, creative director/art director; John Doris, head of production; Emily Green, executive producer; Danica Rosen, Zamile Vilakazi, producers; Aliaksandra Shvedava, digital producer. Production Caviar Seth Rogen & Evan Goldberg, directors; Michael Sagol, Jasper Tomlinson, exec producers; Brian Etting, producer. Postproduction Caviar Isaac Hagy, editor; Bia Jurema, assistant editor; Correntin De Saedeleer, exec producer, post; Terry Huynh, post producer; Brandon Chavez, colorist. VFX Visual Creatures John Cranston, Ryan McNeely, VFX creative directors/partners; Arnold Aldridge, VFX artist; Tricia Chatterton-Goldrick, VFX exec producer. Audio Margarita Mix James Moore, mixer. Music Squeak E. Clean Justin Hori, composer; Amy Crilly, exec producer.
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