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Seth Rogen, Evan Goldberg Take Us To "Bananas Town" For Walmart On Oscars Night

By

Robert Goldrich
Friday, Feb. 24, 2017

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The feature filmmaking team of Seth Rogen and Even Goldberg directed this short for Walmart which will air during the Sunday night (2/26) Oscar telecast. Titled “Bananas Town,” this :60 is part of a series of short films, the other two being helmed respectively by movie directors Antoine Fuqua and Marc Forster.

The premise of each short film is around “how every receipt tells a story,” with the directors being challenged to illustrate their vision for one receipt containing bananas, paper towels, batteries, scooter, wrapping paper and a video baby monitor. The three creative films are part of Walmart’s larger multi-year partnership with the Academy Awards that is aimed at highlighting Walmart’s commitment to the art of storytelling. Walmart is also be making a $250,000 donation to The Academy Grants Program for FilmCraft.

Rogen and Goldberg’s piece starts in a classroom where a student launches into a “Bananas” tune, triggering an odyssey that takes us to such venues as a barber shop with scooters, a jazz club where the crooner sings about batteries, and a concert hall where ballerinas perform a tribute to paper towels.

Agency is Saatchi & Saatchi NY.

Credits

Client Walmart Agency Saatchi & Saatchi NY Javier Campopiano, chief creative officer; Mike Pierantozzi, Wayne Best, executive creative directors; Blake Enting, head of design; Michael Craven, creative director/copywriter;  Scott Bassen, creative director/art director; John Doris, head of production; Emily Green, executive producer; Danica Rosen, Zamile Vilakazi, producers; Aliaksandra Shvedava, digital producer. Production Caviar  Seth Rogen & Evan Goldberg, directors; Michael Sagol, Jasper Tomlinson, exec producers; Brian Etting, producer. Postproduction  Caviar Isaac Hagy, editor; Bia Jurema, assistant editor; Correntin De Saedeleer, exec producer, post; Terry Huynh, post producer; Brandon Chavez, colorist. VFX Visual Creatures John Cranston, Ryan McNeely, VFX creative directors/partners; Arnold Aldridge, VFX artist; Tricia Chatterton-Goldrick, VFX exec producer. Audio Margarita Mix James Moore, mixer. Music Squeak E. Clean Justin Hori, composer; Amy Crilly, exec producer.

Category of ScreenWork: 

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