Tuesday, December 12, 2017
You are here:

RKCR/Y&R Makes Fundraising Case For British Paralympic Association

By

Robert Goldrich
Monday, Jan. 11, 2016

739 views

Log in or register now!

This British Paralympic Association (BPA) spot from London agency RKCR/Y&R is part of an initiative to urge the British public to help “Supercharge ParalympicsGB,” mustering financial support for these athletes over the course of 2016 and beyond.

Deploying footage of BPA members in competition, the spot freezes momentarily on a sprinter, at which point the message appears on screen, “How far we all go depends on you.” The action resumes as we see inspiring performances from varied BPA athletes.

Supercharge ParalympicsGB represents the first time that the BPA has launched such a major public facing campaign to generate support and raise funds for ParalympicsGB. The ParalympicsGB team will face its toughest competition yet in Rio with standards increasing across all sports among other nations and that is likely to become even harder over coming Games.  Following a successful home Paralympic Games in London the team also faces a decade of long haul travel--with upcoming Games in Rio, Pyeongchang, Tokyo and Beijing. It will be more challenging and expensive than ever before for the BPA to support athletes that in turn can inspire real change across society through their performances.

The BPA, a registered charity, has historically received some public fundraising support but the “Supercharge ParalympicsGB” campaign intends to take this to a whole new level. 

Credits

Client British Paralympic Association Agency RKCR/Y&R, London Alix Pennycuick, creative director; Gethin Stout, art director/copywriter; Alex Bamford, art director; Paul Sparrow, branding & design lead; Kate Manning producer; Tom Barnes, photographer. Postproduction GPS

Genre: 
Style: 
Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/65312/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/65312/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/65312/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/65312/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Dec. 12, 2017

A welcome disturbance in the Force, Rian Johnson's "The Last Jedi" is, by...

Tuesday, Dec. 12, 2017

Jordan Peele’s seismic thriller Get Out captured the most wins from the...

Tuesday, Dec. 12, 2017

CoMPANY Films has signed Cannes Lion-winning director Axel Laubscher for...

Monday, Dec. 11, 2017

The latest TV allocation for year three of California’s Film & TV Tax...

Monday, Dec. 11, 2017

The Academy of Motion Picture Arts and Sciences has announced that 10 live...

Monday, Dec. 11, 2017

Helen James and Dan Watts have been hired to assume the leadership of CP+B...

Recent SPW Releases

Monday, Dec. 11, 2017

Mob Scene, one of Hollywood’s leading entertainment marketing agencies for...

Monday, Dec. 11, 2017

The International Cinematographers Guild (ICG, IATSE Local 600) 55th...

Monday, Dec. 11, 2017

For the fourth consecutive year, WCPMedia Services acted as official...

Monday, Dec. 11, 2017

ominations for the 75th annual Golden Globe Awards were announced this...

Thursday, Dec. 7, 2017

New York Festivals International Advertising Awards ® has announced the...

Thursday, Dec. 7, 2017

Academy Award ® nominee, Jeffrey Karoff, recently partnered with...

Top