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R/GA Pits Van Gogh Against Credle To Promote Call For Entries For AICP Awards


Robert Goldrich
Wednesday, Feb. 22, 2017


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In this call for entries campaign for the 2017 AICP Show and AICP Next Awards, R/GA conceived of an “Art vs. Advertising” premise pitting ad creatives against famed artists whose work is on display at The Museum of Modern Art (MoMA). The campaign taps into the fact that all winning work in the AICP Awards is included in the archives of the Department of Film at MoMA.

In “Van Gogh vs. Credle,” Susan Credle, chief creative officer at FCB Worldwide, faces off with Vincent Van Gogh--she has five pieces to his six at MoMA. Similarly other films in the “Art vs. Advertising” series pit Gerry Graf, founder/CCO at Barton F. Graf, against painter Paul Cezanne (each has 21 pieces in MoMA), and show how Fallon CCO Jeff Kling stacks up against artist Jeff Koons.

“The conversation about art and advertising is over—its now about Art vs Advertising as creative rivalries percolate across media platforms,” said Matt Miller, president and CEO of AICP. “The archive at MoMA is a huge achievement, offering unequaled prestige to artists of all walks as they strive for creative recognition.”

The creative concept  was crafted by Nick Law, global chief creative officer at R/GA and 2017 AICP Next Awards Judging Chair, and Jay Zasa, executive creative director at R/GA. Also contributing from R/GA are creative directors Mike Donaghey and Chris Joakim.  Each film subject penned their own script.

The call for entries for the AICP Show and AICP Next Awards is now open here. The deadline to enter the AICP Awards is March 3, 2017. The AICP Show and AICP Next Awards both premiere during AICP Week, which takes place June 5-7.


Client 2017 AICP Awards Creative Concept R/GA Nick Law, vice chairman, global chief creative officer; Jay Zasa, SVP, executive creative director; Mike Donaghey, Chris Joakim, creative directors. Writing Susan Credle, global chief creative officer, FCB Global (“Van Gogh vs. Credle”); Gerry Graf, chief creative officer, Barton F. Graf (“Cezanne vs. Graf”); Jeff Kling, chief creative officer, Fallon (“Koons vs. Kling”) Editorial James Duffy, Nick Schneider, Lucas Spaulding, editors; Ren Cheadle, Connie Chuang, assistant editors; Malia Rose, Yole Barrera, producers; Corina Dennison, exec producer. Music JSM Music Joel Simon, CCO/CEO; Jeff Fiorello, exec producer; Norm Felker, producer. Audio & Voiceover Recording COLOR Josh Abbey, Kevin Halpin, engineers/company partners; JD Heilbronner, engineer/mixer/tech producer; Jeff Rosner, exec producer/company partner; Alex Warner, voiceover artist.

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