R/GA, Director Steve Miller, Kevin Spacey Team On "Accents" For E*Trade
Since E*Trade is about seizing opportunity, spokesman Kevin Spacey says he’s going off script in this spot and proceeds to seize varied artistic opportunities by portraying different characters--replete with distinctive accents and dialects--in rapid fire succession.
Steve Miller of @radical.media directed the ad, entitled “Accents,” for agency R/GA, New York.
Client E*Trade Agency R/GA, NY Nick Law, global chief creative officer; Taras Wayner, SVP, executive creative director; Michael Lowenstern, VP, digital advertising; Lee Margolis, creative director; Steve Giraldi, Peter Unger, associate creative directors; Kat Friis, group director, film production; Brian Schierman, sr. producer. Production @radical.media Steve Miller, director; Frank Scherma, Gregg Carlesimo exec producers; Frank Dituri, head of production; Matt O’Shea, line producer; Igor Martinovic, DP. Editorial Cutting Room, NY Merritt Duff, editor; Megan Katuran, assistant editor; Melissa Lubin, exec producer. Music JSM, NY Joel Simon, chief creative officer/composer; Neil Jason, composer; Nathan Kil, composer/sound design; Jeff Fiorello, exec producer. Telecine Company 3, NY Tim Masick, colorist. Postproduction Light of Day, NY Colin Stackpole, exec producer; Pete DeAndrea, Flame artist. Audio Sonic Union, NY Michael Marinelli, audio engineer; Justine Cortale, sr. producer.
Recent SHOOT News Stories
Recent SPW Releases
Dimenco, an international pioneer in display technologies and fully owned...
Both Virtual Reality (VR) 360 and 3D have the power to engage audiences in...
When presented with a ‘drawing-a-day’ challenge by fellow animators,...
SIGGRAPH 2018 , the world’s leading showcase of digital art created using...
Emmy Award ® - winning design and branding studio Friends of Mine (FOM)...