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Johannes Leonardo Unveils "Original Is Never Finished" Short For Adidas

By

Robert Goldrich
Monday, Jan. 23, 2017

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Agency Johannes Leonardo turned out this film for adidas Originals featuring a remix of the iconic song, "My Way," by Frank Sinatra with a reimagined approach for today’s streetwear culture. 

Snoop Dogg, Dev Hynes, Stormzy, Mabel, Kareem Abdul-Jabbar, Brandon Ingram, Petra Collins, Gonz and Lucas Puig, among others, appear in this piece (titled Original Is Never Finished) directed by Terence Neale of RSA as adidas Originals re-interprets its own classics and now turns to a new generation of creators, inspiring them to redefine the meaning of originality. The campaign signals the launch of EQT footwear, a celebrated icon from the 1990’s, redefined for a new generation.

Credits

Client adidas Originals Agency Johannes Leonardo Jan Jacobs, Leo Premutico, chief creative officers; Ferdihnando Verderi, creative director, partner; Wesley Phelan, Matthew Edwards, creative directors; Jeph Burton, copywriter; Hunter Hampton, art director; Dana May, head of integrated production; Maria Perez, executive producer; Tina Diep, Stine Moisen, sr. producers; Doug Moffitt, producer; Alexandra Olivo, production coordinator; Mark Aronson, head of strategy; Mine Cakmak, strategist. Production RSA Films Terence Neale, director; Jules Daly, Paul Kawasaki, exec producers; Rozanne Rocha-Gray, producer; Alexis Zabe, producer. Production Company Cape Town Egg Films Colin Howard, exec producer; Rozanne Rocha-Gray, producer. Editorial Exile Shane Reid, lead editor; Jay McConville, Travis Moore, editors; Sasha Hirschfeld, Carol Lynn Weaver, exec producers; Melanie Gagliano, head of production. VFX Blacksmith Iwan Zwarts, VFX supervisor/2D lead; Daniel Morris, Liz Lyons, 2D compositors. Trace VFX, rotoscoping Tom Bussell, 3D lead artist; Ylli Orana, 3D artist; Charlotte Arnold, exec producer; Megan Sweet, producer. Color Company 3 Tom Poole, colorist; Clare Movshon, producer. Music Licensed track: “My Way” Claude Francois, Jacque Revaux, Gilles Thibaut, Paul Anka, writers. BMG, publisher. Songs master Frank Sinatra. Universal Music Enterprise. Music Supervision Daniel Cross, adidas global music manager. Music-Remix Human Morgan Visconti, creative lead/music director; Michael Jurasits, creative lead/sound design; James Dean Wells, exec producer; James Leibow, composer/arranger. Sound Design Q Department Zack Rice, exec producer; Guin Frehling, producer. Audio Post Sonic Union Steve Rosen, sound engineer; Justine Cortale, exec producer; Patrick Sullivan, producer. 

Category of ScreenWork: 
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