Thursday, January 18, 2018
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Grey NY Creates Extended "America’s Halftime Bathroom Break" Febreze Spot For Super Bowl


Robert Goldrich
Monday, Jan. 30, 2017


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This extended online version of a Febreze broadcast spot slated for this Sunday’s Super Bowl pays homage to bathroom break, that short span of time between when the first half of the football game ends and the halftime show begins. 

We see numerous Americans enjoying their break, holding out and holding in for it. This "Odor Ode" then makes the case for Febreze when the bathroom break is over.

Grey New York conceived of the piece which was directed by Rob Leggatt of Knucklehead.


Client Procter & Gamble/Febreze Agency Grey New York Andreas Dahlqvist, chief creative officer, NY; Jeff Stamp, Leo Savage, executive creative directors; Lance Parrish, Stephen Nathans, creative directors; Patrick Conlon, Will Gardner, associate creative directors; Leo Barbosa, Cuanan Cronwright, copywriters; Hank Romero, project director; Justine Feron, strategy director; Toni Dawkins, strategist. Production Agency Townhouse Bennett McCarroll, president, James McPherson, SVP, head of integrated production; Tania Salter, Townhouse executive integrated producer; Emily Darby, integrated producer; Zach Pollakoff, David Lapinsky, music producers. Production Company Knucklehead Rob Leggatt, director; Cathleen Kisich, exec producer; Ben Davis, DP. Music/Sound Design Townhouse Studios Kathryn Hahn, principal talent. Editorial Final Cut Joe Guest, editor; Sarah Roebuck, exec producer; Jen Sienkwicz, head of production. Brad Wood, producer (NY); Frankie Elster, producer (UK); Dan Berk, assistant editor (NY); Kit Wells, assistant editor (UK). Postproduction  Significant Others Dirk Greene, creative director, lead VFX artist; Betty Cameron, VFX artist; Eric Gelgand, freelance VFX artist; Phillip Brooks, GFX artist; Will Kim, freelance GFX artist; Alek Rost, VFX producer. Telecine Color Collective Alex Bickel, colorist; Claudia Guevara, executive color producer. Content Curation & Clearances Catch&Release

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