Monday, July 16, 2018
You are here:

Grey NY Creates Extended "America’s Halftime Bathroom Break" Febreze Spot For Super Bowl


Robert Goldrich
Monday, Jan. 30, 2017


Log in or register now!

This extended online version of a Febreze broadcast spot slated for this Sunday’s Super Bowl pays homage to bathroom break, that short span of time between when the first half of the football game ends and the halftime show begins. 

We see numerous Americans enjoying their break, holding out and holding in for it. This "Odor Ode" then makes the case for Febreze when the bathroom break is over.

Grey New York conceived of the piece which was directed by Rob Leggatt of Knucklehead.


Client Procter & Gamble/Febreze Agency Grey New York Andreas Dahlqvist, chief creative officer, NY; Jeff Stamp, Leo Savage, executive creative directors; Lance Parrish, Stephen Nathans, creative directors; Patrick Conlon, Will Gardner, associate creative directors; Leo Barbosa, Cuanan Cronwright, copywriters; Hank Romero, project director; Justine Feron, strategy director; Toni Dawkins, strategist. Production Agency Townhouse Bennett McCarroll, president, James McPherson, SVP, head of integrated production; Tania Salter, Townhouse executive integrated producer; Emily Darby, integrated producer; Zach Pollakoff, David Lapinsky, music producers. Production Company Knucklehead Rob Leggatt, director; Cathleen Kisich, exec producer; Ben Davis, DP. Music/Sound Design Townhouse Studios Kathryn Hahn, principal talent. Editorial Final Cut Joe Guest, editor; Sarah Roebuck, exec producer; Jen Sienkwicz, head of production. Brad Wood, producer (NY); Frankie Elster, producer (UK); Dan Berk, assistant editor (NY); Kit Wells, assistant editor (UK). Postproduction  Significant Others Dirk Greene, creative director, lead VFX artist; Betty Cameron, VFX artist; Eric Gelgand, freelance VFX artist; Phillip Brooks, GFX artist; Will Kim, freelance GFX artist; Alek Rost, VFX producer. Telecine Color Collective Alex Bickel, colorist; Claudia Guevara, executive color producer. Content Curation & Clearances Catch&Release

Category of ScreenWork: 
Media Type: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jul. 16, 2018

The year of Cardi B continues — this time with 10 MTV Video Music Award...

Monday, Jul. 16, 2018

Director Greg Bell has joined the roster of L.A.-based Community Films for...

Monday, Jul. 16, 2018

Comic-Con, the annual gathering of over 130,000 fans, artists, collectors...

Monday, Jul. 16, 2018

Anonymous Content has added director Karim Huu Do to its roster for...

Sunday, Jul. 15, 2018

"Hotel Transylvania 3: Summer Vacation" has checked into the No. 1 spot at...

Friday, Jul. 13, 2018

The Martin Agency has created a department called Talent & Culture...

Recent SPW Releases

Monday, Jul. 16, 2018

Today, the eery haze of the Upside Down rides again in Gradient Effects ’...

Monday, Jul. 16, 2018

Cooke Optics is pleased to announce the acquisition of a majority stake in...

Monday, Jul. 16, 2018

Continuing their tradition of fostering talent from within, Whitehouse...

Monday, Jul. 16, 2018

The Art Directors Guild (ADG, IATSE Local 800) announced today the launch...

Friday, Jul. 13, 2018

GameStop delivers on the promise that stranger things can happen than an...

Friday, Jul. 13, 2018

The Hollywood Section of SMPTE ® , the organization whose standards work...