Monday, June 18, 2018
You are here:

Stephen Arnold Music: KDAF-TV CW33 "Express Yourself"

By

Right Word Media
Monday, Jul. 25, 2016

1948 views

Log in or register now!

CW33-KDAF TV doesn’t expect their viewers to just tune in -- they also want the Dallas-Fort Worth station to be a part of their daily conversation. The solution for that challenge is their engaging new “Express Yourself” campaign, driven by a catchy original song from Stephen Arnold Music.

With “Express Yourself,” CW33 has a promotional vehicle that encourages viewers to interact with the station -- uploading and sharing fresh user generated content in keeping with the campaign’s motivational theme. The foundation of “Express Yourself” is its song, an instant classic that’s heavy with hooks.

Says Roger Vertrees, Director of Creative Services for CW33/KDAF-TV: “We wanted a track that was timeless, so it was critical that we collaborate with Stephen Arnold Music to get it done right. They created an infectious original song that’s getting everyone involved.”

Credits

Client: KDAF-TV CW33, Dallas-Fort Worth, TX

Project: "Express Yourself” Campaign
Jamie Aitken: VP/General Manager
Roger Vertrees, Director of Creative Services

Music: Stephen Arnold Music, Dallas, TX

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jun. 18, 2018

Hulu has acquired the rights to Minding the Gap , director Bing Liu’s...

Sunday, Jun. 17, 2018

The combined powers of superheroes, the Pixar brand and a draught of...

Saturday, Jun. 16, 2018

In the new documentary "The Quest of Alain Ducasse," the esteemed French...

Friday, Jun. 15, 2018

Regal and commanding even in his youth, Christopher Plummer has turned...

Friday, Jun. 15, 2018

RSA Films has secured Stephanie Stephens Reps to represent its roster for...

Friday, Jun. 15, 2018

Framestore , the award-winning creative studio known for its pioneering...

Recent SPW Releases

Monday, Jun. 18, 2018

Rapidly rising “Audio Story-Tellers” Temp Love are celebrating their 5-...

Monday, Jun. 18, 2018

Post-production finishing for the first season of Vida, the new half-hour...

Monday, Jun. 18, 2018

Furthering their reputation as the go-to creative audio post house for...

Friday, Jun. 15, 2018

The leaders of bicoastal creative production company Gentleman Scholar...

Friday, Jun. 15, 2018

LA-based Stun, an award winning entertainment industry content studio, ad...

Friday, Jun. 15, 2018

The season finale of CBS’s political drama ‘Madam Secretary’ recently...

Top