Director Will Robson-Scott, London Agency Exposure Shine A Light On “The Hijabi Boxer” With Samsung Smartphone’s Ultra Nightography

By

Robert Goldrich
Wednesday, Apr. 6, 2022

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Samsung UK has launched Nocturnal Narratives, a series of three short films directed by Will Robson-Scott via production house Somesuch for London agency Exposure.

The campaign was created especially to capture the nocturnal lives of three diverse and unique individuals, all made possible with Samsung Galaxy S22 technology.

Armed with the Galaxy S22 Ultra Nightography features, Robson-Scott and Samsung shone a light on people whose stories involve overcoming obstacles to live their passions which get them out of bed in the dead of night or keeps them awake until first light.

This film focus on a pioneering boxer, Safiyyah “The Hijabi Boxer” Syeed.

Ashrita Seshadri, head of brand marketing at Samsung UK, said: “Celebrating the launch of the Galaxy S22 series, these films showcase the incredible Nightography capabilities on the new devices. Through telling these unseen individual stories and premiering them with our director, we hope to inspire the next generation of filmmakers and push the boundaries of what a smartphone can do.”

Credits

Client Samsung UK Agency Exposure, London Robin Ek, executive creative director; James Hogwood, creative director; Russell Hunt, sr. designer; Selina Sekhon, creative services manager; Nicola Davies, head of strategy; Iris Garavito, sr. strategist; Tash Buddle, sr. producer; Biba Thomas, producer. Production Somesuch Will Hunt, director.

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