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Director Jim Jenkins Gets "Passive Aggressive" For FedEx, BBDO NY


Robert Goldrich
Monday, Oct. 3, 2016


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Workers in an office meeting room talk about how FedEx has simplified their e-commerce endeavors--so much so that they can turn their attention to addressing what has become a “passive aggressive” workplace environment. 

Yet as they address the problem, they make toxic-tinged passive aggressive comments to one another, eventually concluding that they don’t have a negative working environment.

Jim Jenkins of O Positive directed this offbeat comedy spot, titled “Passive Aggressive,” for FedEx conceived by a creative team at BBDO New York.


Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Sanget Pillai, group planning director. Production O Positive Jim Jenkins; Roberto Schaefer, DP; Marc Grill, exec producer. Editorial Mackcut Ian Mackenzie, editor; Mike Leuis, assistant editor. Audio Post Sound Lounge Tom Jucarone, mixer. Post/VFX Method Studios Post Company 3 Tim Masick, colorist



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