Sunday, January 20, 2019
You are here:

CP+B Tackles Discrimination Against LGBT Community For Ad Council, Gill Foundation

By

Robert Goldrich
Thursday, Apr. 19, 2018

1460 views

Log in or register now!

This June will mark three years since the landmark case declaring marriage legal for same-sex couples in all 50 states. But LGBT Americans are facing increased discrimination. In the last year, 55% of people reported being discriminated against because of their gender identity or sexual orientation (an +11 point increase from the previous year), while about 80% of Americans mistakenly believe it’s illegal under federal law to fire, evict or refuse service to someone because they are LGBT. The reality is 31 states still allow these kinds of discrimination.

To raise awareness of the situation, agency CP+B created this “Beyond I Do” campaign for the Ad Council and the Gill Foundation. The work tells the stories of everyday Americans who face such discrimination, including this PSA which introduces us to Jami and Krista. In it, we meet a gay couple who couldn’t get a doctor to see their child solely because of their sexual orientation.

This spot--and two others in the campaign--were directed collectively by the CP+B creative team. Work was produced by Stink Studios, NY.

Credits

Client Ad Council/Gill Foundation Agency CP+B Linus Karlsson, global chief creative officer; Quinn Katherman, Lauren Perlow, creative directors; Aaron Fisher, Robyn Tenenbaum, associate creative directors; Sarah Mosseller, sr. copywriter; Rachel Leathers, art director; Sloan Schroeder, VP, director of content production; Jesse Jones, VP, executive producer; Jake Burnett, producer; Mimi McCormick, jr. producer. Production Stink Studios, NY Jan Reichle, DP; Jen Nichols Armstrong, exec producer; Lauren Saunders, sr. producer. Research & Strategy Redscout, NY Telecine a52, Santa Monica, Calif. Paul Yacono, colorist; Jenny Bright, sr. color producer. Editorial Rock Paper Scissors (RPS), Santa Monica, and Ming Studios, Boulder, Colo. David Brodie, editor (RPS); Patrick Tuck, assistant editor (RPS); James Bedford, assistant editor (Ming); Kate Swenson, producer (Ming); Shada Shariatzadeh, producer (RPS); Lennon Barnica, exec producer (Ming); Dina Ciccotello, exec producer (RPS). Sound Design/Mix Lime Studios, Santa Monica Matt Miller, engineer; Susie Boyajan, executive producer; Lisa Mermelstein, assistant engineer. Post/VFX a52 Brendan Crockett, Kevin Stokes, VFX supervisor/lead Flame; Drew Rissman, producer.

Category of ScreenWork: 
Media Type: 
Tags: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/76026/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/76026/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/76026/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/76026/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, Jan. 20, 2019

Green Book (Universal Pictures) won the Producers Guild’s coveted Darryl F...

Friday, Jan. 18, 2019

Director Vicky Jewson was looking for women with dangerous jobs to get...

Friday, Jan. 18, 2019

The Visual Effects Society (VES) has named Chris Meledandri, acclaimed...

Friday, Jan. 18, 2019

The Motion Picture Sound Editors (MPSE) has unveiled nominees for the 66th...

Friday, Jan. 18, 2019

Peanut Gallery Group ( PGG ), a production house with bases of operation...

Friday, Jan. 18, 2019

Bicoastal production company Imposter has opened under the aegis of exec...

Recent SPW Releases

Friday, Jan. 18, 2019

JAMM Bridges the Worlds of Gaming & Film with Cinematic PLAYERUNKNOWN’...

Friday, Jan. 18, 2019

The Motion Picture Sound Editors (MPSE) today announces nominees for the...

Friday, Jan. 18, 2019

“Why Bother?” That’s the question Director Tim Damon recently got to...

Friday, Jan. 18, 2019

Promising 2019 as the most disruptive and transformative year in the...

Thursday, Jan. 17, 2019

As entertainment industry luminaries prepare to swarm Park City for the...

MySHOOT Profiles


Director

Director
John Komnenich
Director, Editor

Director

MySHOOT Company Profiles

Top