STORY Director Blair Hayes explores a day-in-the-life of a McDonald’s restaurant in a new ad for Burrell Communications. My Place features a series of vignettes that portray McDonald’s as a gathering place for family and friends. They include a young couple who share a hot chocolate, teens scrolling through social media posts, a family having dinner sans cellphones, and a college student with his nose buried in a text book.
SPW Credits
CLIENT: McDonald’s
TITLE: My Place
AGENCY: Burrell Communications
Lewis Williams, Chief Creative Officer; Shirley Portee, Executive Producer; Debra Dale, Producer; Rebecca Williams, VP/Group Creative Director; Terrence Burrell, VP/ Creative Director – Copywriter; Winston Cheung, Associate Creative Director – Art Director
PRODUCTION: STORY
Blair Hayes, Director; Mark Androw and Cliff Grant, Executive Producers; John Pingay, Director of Photography; Marsie Wallach, Producer
EDIT: The Colonie.
Bob Ackerman, Creative Editor; Graham Chapman, Assistant Editor; Tom Dernulc, Finishing; Lyndsay McCully, Senior Designer; Mary Caddy, Executive Producer
COLOR: Filmworkers
Michael Mazur, Colorist
AUDIO: CRC
Ian Scott, Mixer
MUSIC: Yessian Music
Michael Yessian, Composer
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