The Best Work You May Never See: Ad Council Shares Personal COVID-19 Stories From Rural America
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Robert Goldrich1721 views
In September 2021, incidence rates of COVID-19 in rural America were roughly 54% higher than elsewhere in the country according to the Rural Policy Research Institute. As this disparity and rates of vaccine hesitancy continue, the Ad Council and COVID Collaborative partnered with trusted rural voices like the American Farm Bureau Federation, the Cooperative Extension System and others to release new unscripted PSAs that feature and speak to rural Americans from across the country. The PSAs showcase the firsthand impact of the COVID-19 pandemic and vaccines for seven individuals and families, encouraging Americans who may still be questioning the vaccines to seek the latest accurate information about getting vaccinated.
This long-form PSA introduces us to Brooks Hodges who lost his wife, Amanda, to COVID-19. Hodges tells his family’s story and what he feels his duty is in memory of Amanda.
Deborah Riley Draper, founder of Coffee Bluff Pictures, served as creative director and director.
Client Ad Council Michelle Hillman, chief campaign development officer; Nick Sugai, VP, group campaign director; Hannah Lipps, rural audiences consultant; Conor Toomey, rural project manager. Agency & Production Coffee Bluff Pictures Deborah Riley Draper, creative director & director; Lacy Barnes, producer; Nathan Bowhall, editor.