Apple, Director Francois Rousselet Find An Outlet For Yearning In "Miss You"
Apple, Director Francois Rousselet Find An Outlet For Yearning In "Miss You"
By
Robert GoldrichTuesday, Dec. 26, 2023
3112 views
In this 30-second spot for Apple directed by Francois Rousselet of DIVISION Global, an electrical outlet yearns to reconnect with the iPhone. But the outlet is left desolate thanks to the now longer lasting battery life of the iPhone 15 Plus.
The outlet expresses its longing through singing a song with lyrics that include “I feel like it has been too long, and I’m missing you.” The new track is titled “Way Too Long” by Doe Boy.
Entitled “Miss You,” the video appear on broadcast, online video, TikTok, and YouTube Shorts.
Credits
Client Apple Agency Apple Production Company DIVISION Global Francois Rousselet, director. Music “Way Too Long” by Doe Boy; Breyan Isaac, writer & producer; Cotrell Dennard, writer
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