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Top Spot of the Week: Assured Guaranty's "Leap of Faith"

By

SHOOT Staff
Thursday, Oct. 17, 2013

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David Gray of Station Film directed this spot which shows four boys laying on a residential street just beyond a makeshift wooden ramp as their buddy on a bicycle prepares to jump over them in Evel Knievel fashion. While he's making the physical leap, it's the laid out lads who are taking a leap of faith that this stunt will go off without a hitch. Agency is Gardner Nelson + Partners.

Credits

Agency: Gardner Nelson & Partners Tom Nelson, chief creative officer; Hank�Kosinski, executive creative director; Meegan Hanrahan, director of production; Ned�Selover, Matt Guerra, copywriters; Nicole Miller, art director. Production Company: Station Film David Gray, director; Tom Rossano, partner/exec producer; Michelle Towse, line producer; Adam Beckman, DP. Editorial: BlueRock Bruce Ashkinos, editor. Music: Big Foote Kari Steinert, Darren Solomon, composers. Audio: Color Kevin Halpin, mixer.

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