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Top Spot of the Week: Downy's "Forever Downy"

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SHOOT Staff
Thursday, Aug. 8, 2013

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Pam Thomas directed this spot via Community Films which depicts the love of a T-shirt for what it means--first obtained by a young man when he has it thrown to him by a rock 'n roll performer from a concert stage. Later, we see his girlfriend touching that shirt which prompts him to take it off for a romantic interlude. Agency is Grey Worldwide, New York.

Credits

Agency: Grey Worldwide New York Alice Ericsson, executive creative director; Anne Stesney, associate creative director/copywriter; Natsuko Bosaka, associate creative director/art director; Judi Nierman, VP/exec producer; Jimmy Wade, producer. Editorial: Union Editorial Laura Milstein, editor; Sarah Mills, producer. Music: pulse music Pulse covering Alphaville's "Forever Young"

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