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Top Spot of the Week: Twix's "Ideologies"


Sunday, Aug. 5, 2012


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Craig Gillespie of MJZ directed this spot which traces the roots of a sibling rivalry between the inventors of the Twix candy bar, causing it to break into the two parts we now know today. Agency is BBDO New York, with visual effects from Eight VFX.


Agency: BBDO New York David Lubars, chief creative officer; Peter Kain, Gianfranco Arena, sr. creative directors; Chris Beresford-Hill, creative director/writer; James Clunie, creative director/art director; Anthony Curti, executive producer; Melissa Chester, music producer. Production Company: MJZ Craig Gillespie, director; David Zander, president; Emma Wilcockson, executive producer; Gyula Pados, DP; Line Postmer, line producer. Editorial: MacKenzie Cutler Ian Mackenzie, editor; Nick Divers, assistant editor; Tatiana Vasquez, exec post producer. Postproduction: Company 3 Stefan Sonnenfeld, colorist. Visual Effects: Eight vfx Jean Marc-Demmer, creative director; Baptiste Andrieux, Shira Boardman, exec producers; Andy Davis, lead compositor; Mathieu Caulet, sr. compositor; Fred Hopp, CG supervisor; Matthais Jourde, CG artist; Donna Langston, producer. Music: Human Marc Altschuler, exec producer; James Wells, producer. Sound Design: MacKenzie Cutler Sam Shaffer, sound

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