This multi-platform campaign spanning such elements as a large building projection, two hours of online material, a cinema spot and a VOD film, places viewers in the position of being voyeurs to the goings on in an apartment building. Audiences can peer through the apartment windows to see what often turn out to be interconnected stories in the diffferent dwellings.
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Greg Hahn, executive creative director/writer; David Carter, senior creative director/art director; Michael Smith, senior creative director/writer; Brian DiLorenzo, exec director of content/executive producer; Jiffy Iuen, producer. Production Company: RSA Films Jake Scott, director; Jules Daly, president; Fran McGivern, executive producer; David Mitchell, producer. Music: Search Party, New York Stephanie Diaz-Matos, Randall Poster, music supervisors; Scott Hardkiss, Clint Mansell, Dean & Britta, M83, Theodore Shapiro, Carlos D, David Torn, composers.